Trump Tariffs Trigger Price Surge, Uncertainty for U.S. Bridal Shops

Wedding dress retailers across the U.S. are sounding the alarm as President Trump’s 145% tariffs on Chinese imports send shockwaves through the bridal industry. With nearly 90% of bridal gowns made in China, the sweeping trade action is raising prices, squeezing margins, and threatening small bridal boutiques.

Designers such as Mon Cheri and Justin Alexander have begun adding tariff surcharges, while David’s Bridal is fast-tracking its move to countries like Vietnam and Myanmar to escape the cost burden. The National Bridal Retailers Association has launched a letter campaign urging lawmakers to exempt bridal apparel from the tariffs.

“Our industry is going to get wiped out if it doesn’t change,” warned Stephen Lang, CEO of Mon Cheri, who cited a 39% surcharge now passed onto shops, resulting in a 15% retail price increase.

Boutiques like The Persnickety Bride are already feeling the strain. “This work can’t just be moved to the U.S. — we don’t have the skilled workforce,” said owner Denise Buzy-Pucheu.

Even high-end brands are making tough calls. Atlanta-based Anne Barge is relocating luxury dress production to the U.S., but notes that maintaining sub-$3,000 price points for budget-friendly lines like Blue Willow is only viable offshore.

With wedding dress costs already averaging $2,100, brides may soon face sticker shock. For now, many retailers are absorbing increases — but as tariff effects deepen, time may be running out.