Samsung CEO Says Company Considering Deals Amid Growth Struggles

Seoul, South Korea – Samsung Electronics is actively exploring mergers and acquisitions to boost growth as it faces challenges in the competitive technology landscape. Co-CEO Han Jong-hee confirmed the company’s strategic focus during its annual general meeting, acknowledging the need for aggressive moves to regain market momentum.

Growth Challenges and AI Competition

Samsung has faced increasing competition, particularly in the artificial intelligence (AI) semiconductor sector. With rivals such as SK Hynix and NVIDIA making significant advancements, Samsung has struggled to keep pace, leading to concerns among investors. The company’s stock performance has reflected these difficulties, with shares dropping nearly 30% last year.

“Our company has long been a leader in the tech industry, but we must recognize the changing landscape. We are considering meaningful mergers and acquisitions to enhance our competitiveness,” said Han.

Strategic Investments and Market Position

To address its financial and technological setbacks, Samsung initiated a 10 trillion won ($7.2 billion) share buyback plan in November 2024 to stabilize investor confidence. However, analysts argue that more substantial steps, such as strategic acquisitions, are needed to re-establish its dominance.

Chairman Jay Y. Lee emphasized the urgency of innovation, stating that the company must move beyond maintaining the status quo and actively pursue new technologies. “We need to take on challenges rather than remain complacent,” he remarked.

Looking Ahead

While Samsung remains a key player in the global semiconductor and consumer electronics markets, it faces an uphill battle in maintaining its leadership position. With plans to expand its AI capabilities and explore acquisitions, the company aims to regain its footing and strengthen its competitive edge in the industry.

As 2025 unfolds, all eyes will be on Samsung’s next moves and whether its strategic efforts will be enough to overcome its current struggles.