Netflix Stock Hits All-Time High Amid Record-Breaking 11-Day Winning Streak

Netflix Inc. is basking in a historic market rally, setting a new record with its stock closing in positive territory for 11 consecutive trading sessions—the company’s longest uninterrupted win streak since going public in May 2002.

Shares of the streaming giant jumped another 2% on Friday, closing at an all-time high of $1,156.49, before slightly easing during after-hours trading. This bullish momentum comes on the heels of a blockbuster earnings report and growing investor confidence in the company’s resilient business model, even amid broader market uncertainty.

Record Run Outpaces Previous Milestones

This unprecedented 11-day streak shatters Netflix’s previous record from late 2018 to early 2019, when it saw nine positive trading days over a 10-day stretch. Market analysts say the current rally underscores investor optimism in Netflix’s long-term growth, robust subscription base, and advertising potential.

The catalyst for this surge was the company’s first-quarter 2025 earnings, released April 17, which revealed a 13% year-over-year revenue increase—a result driven by stronger-than-expected performance in both subscriptions and ad-supported tiers.

Trump-Era Market Dynamics Favor Netflix

Netflix has emerged as a clear outperformer during the first 100 days of President Donald Trump’s second term, with shares gaining more than 30% since mid-January. The company appears largely immune to the headwinds affecting many sectors—particularly the tariffs and trade policy uncertainties impacting traditional media and manufacturing.

By contrast, industry rivals have stumbled: Disney stock is down 13%, and Warner Bros. Discovery has slipped nearly 10% since January, caught in the crosshairs of shifting economic sentiment and global policy instability.

Business Resilience in Volatile Times

Despite macroeconomic concerns, Netflix has stayed its course. Co-CEO Greg Peters, during the recent earnings call, assured stakeholders there were “no major impacts” currently affecting Netflix’s operations or consumer behavior.

“Based on what we are seeing by actually operating the business right now, there’s nothing really significant to note,” Peters said. “We also take some comfort that entertainment historically has been pretty resilient in tougher economic times.”

The company’s leadership has emphasized that entertainment remains a core consumer expense, even during economic downturns. With households tightening budgets, subscription services like Netflix still retain their perceived value—especially compared to costlier leisure or travel alternatives.

Revenue First, Subscribers Later

While Netflix has stopped reporting its exact subscriber counts, it continues to project full-year revenue between $43.5 billion and $44.5 billion. The pivot from subscriber growth to revenue-focused metrics reflects a maturing business confident in its pricing power and advertising capabilities.

Current subscription pricing includes:

• Standard Plan: $17.99/month

• Ad-Supported Plan: $7.99/month

• Premium Plan: $24.99/month

Though some analysts question whether higher pricing may eventually dent user retention, Netflix’s numbers so far show sustained consumer interest.

Wall Street Sees More Upside

JPMorgan analysts, in a research note Thursday, reinforced Netflix’s bullish outlook, stating: “NFLX has established itself as the clear leader in global streaming & is on the pathway to becoming global TV.”

They further noted that the upcoming Advertising Upfronts in May could act as a significant catalyst for further share gains, especially as advertisers look to shift spending toward platforms with global reach and advanced targeting capabilities.

Looking Ahead

While traditional media giants grapple with evolving consumer behavior and macroeconomic headwinds, Netflix continues to ride a wave of momentum powered by strategic pivots, global scale, and digital-first innovation.

The historic winning streak may eventually pause, but for now, Netflix stands as a shining outlier in an increasingly fragmented media landscape, rewriting not only the rules of entertainment—but also the story of Wall Street resilience.