nick broughton
April 5, 2024, 6:50 p.m.

Revolutionizing Global HR: A Deep Dive into Industry Insights with Nick Broughton

Welcome to our exclusive interview with Nick Broughton, a seasoned professional with over two decades of experience in talent acquisition, payroll, workforce management, and Employer of Record (EOR) solutions. In this captivating conversation, Nick shares insights from his remarkable journey, spanning from entrepreneurship to leadership roles in globally renowned companies. As Chief Revenue Officer (CRO) and later Chief Operating Officer (COO), Nick has left an indelible mark on the global payroll and outsourced employment industries. Now, as a partner at GoGlobal, he's at the forefront of empowering businesses and individuals to seize international opportunities and tap into the highly skilled global talent pool.  

Throughout this interview, Nick provides a glimpse into GoGlobal's mission, its unparalleled suite of services spanning 86 countries, and its commitment to revolutionizing global expansion and talent acquisition. Join us as we delve into Nick's vision for the future, GoGlobal's strategic growth plans, and the invaluable advice he offers to startups aiming to navigate the complexities of global expansion. This is an interview you don't want to miss, offering unparalleled insights into the world of global HR services and the future of remote workforce management.

Early Life and Career Journey

Tell us something about you, your early life and education

Over my varied 23-year career in talent acquisition, payroll, workforce management and EOR solutions, I’ve gained insights into C-suite decision-making and the drivers of corporate growth. Being entrepreneurial in nature, I opened my own boutique search firm focused on senior-level Pan-European hires within consulting, tax, corporate finance and accounting fields. Following a successful exit, I then transitioned into the global payroll and outsourced employment space as a Chief Revenue Officer (CRO) and later as a Chief Operating Officer (COO) for an industry-leading, private equity-backed company that focused on both Europe and Latin America (LATAM). 

When I joined GoGlobal in 2021 as a partner, I embraced the opportunity to help companies and individuals take advantage of global opportunities. I am proud of the value GoGlobal brings to businesses looking to navigate the complexities of global expansion with our wide range of solutions and our unparalleled global reach with experts and operational capabilities in 86 countries, plus a partner network that extends to over 143 countries. We can find, recruit, onboard and retain the absolute best talent on behalf of our varied client base.

Transition to Global Payroll and Outsourced Employment

Tell us about the business and its presence in the target market

Our comprehensive suite of services, including recruiting, hiring, managing and paying talent across the globe, has established us as a leader in business expansion, talent acquisition and Employer of Record (EOR) services in Europe, Asia-Pacific (APAC) and Latin America (LATAM). Now, we are focused on further enhancing our position in key strategic areas with immense potential, such as Africa and the Middle East.

For example, Africa has a very deep and diverse talent pool. We are helping clients from Europe and Asia recruit and hire software developers and go-to-market talent at very competitive salaries. The same goes for countries like Mexico, India and the Philippines. Companies can literally access the top talent anywhere in the world!

GoGlobal is a people-first company. We believe in the unique advantages of the Power of 2 Model, where GoGlobal sits at the pivotal point connecting clients and their employees. With our dedicated account managers for clients and local HR representatives for employees, GoGlobal redefines this model and sets a gold standard in the global expansion industry.

Vision of GoGlobal

Mission and Vision of GoGlobal

What are some of the growth and expansion plans you have in your pipeline?

GoGlobal’s future goals are not just about expanding our geographical footprint but also deepening the service offerings to provide more integrated and comprehensive solutions for global expansion.

We have ambitious plans and are strategically extending our reach into burgeoning markets like Africa and the Middle East whilst at the same time continuously enhancing our suite of HR services to provide integrated solutions for business expansion and global talent management. The Middle East and North Africa (MENA) region are emerging as a dynamic and flourishing hub for technology startups. Our work with technology startups in the region has provided them with unique insights into the vibrant startup ecosystem and the extraordinary talent pool available here.

How has the year been for your company?

We are optimistic about 2024 and are perfectly positioned to further consolidate our position as the industry’s premium provider. As a privately held company, we do not answer to shareholders, and therefore, we can be quick, agile and responsive to changing needs and dynamics.  We see many of our competitors laying off their employees, but we are just the opposite and are in a position where we are growing and expanding our team and services.

Competitive Advantage in Global HR Services

What does your business offer as per the current competitive market?  

In the competitive realm of global HR services, GoGlobal offers unparalleled expertise and bespoke solutions. Our robust suite of services caters to every aspect of international employment, supported by our local experts and technology-driven, people-first approach.

What measures do you think employees and organizations can take to build effective teamwork and unity?

Effective teamwork and unity stem from a culture that celebrates diversity and fosters open communication.  GoGlobal is a fully remote company and we encourage open and honest dialogue about ideas. We take risks and don’t fear making mistakes as we know the valuable lessons we can learn from them. 

My advice, based on experience and best practices, is that organizations should embrace flexibility, support continuous learning and encourage a sense of shared purpose to build strong, unified teams.

Focus on Research

Focus on Research and Innovation

Tell us about the company’s focus and investment in research and innovation

Innovation is at the heart of GoGlobal's operations. We value continuous improvement and are performance-focused, with our greatest competition being ourselves. We embrace technologies to refine our services continually, ensuring that we not only meet but exceed the evolving needs of our clients in the global employment sector. An example of this is that GoGlobal was the first to market in our industry with our ChatGoGlobal chatbot in 2023. This AI-powered tool is designed to help companies get quick and pertinent answers to questions relating to global HR benefits, country-specific employment regulations, employee contracts and more.  

Guidance for Startups

Any tips for startups looking to get onto the similar pathway?

We work extensively with startups looking to expand globally. Tech startups, often operating with lean teams and limited resources, prioritize core activities such as product development and market expansion. When it comes to extending their reach globally, the intricacies of establishing legal entities and understanding diverse employment laws pose significant barriers. 

For example, a fintech startup seeking rapid global expansion faced hurdles navigating diverse employment laws across multiple countries. Partnering with GoGlobal allowed them to swiftly onboard a distributed workforce. By circumventing the complexities of setting up legal entities in each region, the startup seamlessly expanded its operations and established a widespread presence in key markets quickly.

Working with a business expansion partner like GoGlobal provides a solution that empowers startups to effortlessly overcome the hurdles of global hiring, alleviate administrative burdens, and efficiently onboard talent from across the globe.

In conclusion, our conversation with Nick Broughton has shed light on the transformative power of global HR services and the immense opportunities that lie ahead for businesses aiming to expand their horizons. Nick's wealth of experience, coupled with GoGlobal's innovative approach, underscores the importance of adaptability, innovation, and a people-first mindset in today's rapidly evolving landscape.

We invite you to connect with Nick Broughton on LinkedIn to stay updated on his insights and industry expertise. Additionally, we encourage you to visit GoGlobal's website to explore their comprehensive suite of services and discover how they can support your organization's global expansion goals.

Thank you for joining us in this enlightening discussion, and we look forward to seeing you thrive in the world of international business.

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