Hanane Benkhallouk's
April 5, 2024, 5:41 p.m.

Dr. Hanane Benkhallouk's Journey of Innovation and Empowerment

Dr. Hanane Benkhallouk's journey is a testament to the transformative power of leadership, innovation, and cultural diversity. Hailing from the vibrant city of Casablanca, Morocco, Hanane's early experiences instilled in her a profound appreciation for different cultures and perspectives. Armed with a solid educational foundation from Morocco's esteemed ISCAE business school and further honed by an MBA in the bustling metropolis of New York City, Hanane's journey reflects a relentless pursuit of knowledge and expertise in the realms of management and leadership. 

With a Doctorate in Business Administration (DBA) under her belt, Hanane's passion for effecting positive change in organizations led her to establish Sustain Leadership Consultancy, a pioneering firm dedicated to transforming workplace dynamics through culture change and leadership development. Join us as we explore Hanane's inspiring journey, from her formative years in Casablanca to her innovative ventures in Dubai, and discover the principles that drive her vision for a more inclusive and balanced future in the corporate world.

Early Life and Education

Can you tell us something about yourself, your early life, and your education?

Growing up in the culturally vibrant city of Casablanca, Morocco, I was immersed in a diverse and dynamic environment that fostered my curiosity and appreciation for different cultures. After graduating from Morocco's prestigious ISCAE business school, I sought to expand my horizons further by pursuing an MBA in the United States at the heart of New York city. . This experience not only broadened my global perspective but also deepened my understanding of management and leadership principles. Eventually, I solidified my expertise by earning a Doctorate in Business Administration (DBA). These formative experiences laid the foundation for my journey before settling in Dubai, where I continue to apply my knowledge and skills in the realms of management consulting, culture change, and leadership development.

The Birth of Sustain Leadership Consultancy

What led you to your current profession or field of expertise?

Sustain Leadership Consultancy was born from a desire to address and rectify the challenges I encountered in the corporate world. Having observed a gap in how organizations approach leadership and culture, I set out to create a consultancy that would not just advise but transform the very fabric of workplace dynamics. 

Can you provide an overview of the business and its presence in the target market?

At the core of Sustain Leadership's ethos is the belief that the workplace should be a space of equilibrium where innovation flourishes, leadership is empathic, and strategies are forward-thinking. This vision was shaped by my own aspirations for a perfect organization, alongside the transformative principles I championed at Tawazoun, which emphasize holistic balance rather than the traditional work-life dichotomy. Our innovative service offerings include: 

1. Culture Transformation Programs: Tailored initiatives designed to shift organizational culture towards a more human-centric model that values employee well-being as a driver for productivity and innovation.

2. Leadership Development: We offer bespoke leadership training and coaching that instils the values of empathy, ethics, and strategic vision, preparing leaders to foster inclusive and dynamic workplace environments. 

3. Strategic Advisory Services: Our consultancy provides strategic planning and advisory services to help organizations navigate change and embed sustainable practices into their core operations. 

4. Innovation Workshops: We conduct workshops that challenge conventional thinking and spur creativity, equipping teams with the tools to become catalysts for change within their organizations. 

5. Balance and Well-being Think-Tank: Tawazoun, our think-do tank, serves as a research and development platform for creating policies and practices that promote balance and well-being in the workplace. Sustain Leadership's approach is characteristically innovative, not only in the services we offer but also in how we deliver them. We integrate the latest research with practical insights to create bespoke solutions that are as unique as the organizations we serve. Our commitment to transformation, both at the individual and organizational levels, is what sets us apart as a trailblazer in the field of culture change consultancy.

With a strong presence in the Middle East and North Africa (MENA) region, we cater to diverse sectors. Our holistic approach to leadership and culture change resonates with clients seeking sustainable growth and innovation.

Competitive Edge

Competitive Edge and Market Position

What does your business offer as per the current competitive market?

Sustain Leadership consultancy stands out by offering a comprehensive suite of holistic innovative services that are forward-thinking and human-centric.

Culture Transformation Programs: Tailored initiatives shifting organizational culture towards a human-centric model, prioritising well-being for productivity and innovation.

Leadership Development: Bespoke training instilling empathy, ethics, and strategic vision in leaders, fostering inclusive workplaces.

Strategic Advisory Services: Guiding organizations through change and embedding sustainable practices for long-term success.

Innovation Workshops: Fostering creativity and change catalysts within teams to stay competitive.

Balance and Well-being Think-Tank (Tawazoun): Research platform creating policies for workplace well-being and sustainability.

Balancing innovation with stability and profitability involves risk assessment, incremental innovation, a diversified portfolio, client-centric focus, a culture of learning, strategic partnerships, and feedback loops.

Our leadership philosophy, encapsulated in the SEEDS model, prioritizes empathy, collaboration, continuous learning, and lasting impact, inspired by a holistic approach to leadership and management.

What are some of the growth and expansion plans you have in your pipeline?

In our pipeline, we have ambitious plans for growth and expansion, including venturing into new markets in Asia and Africa. We aim to leverage our expertise in diversity and inclusion, as well as our ecosystem of balance through initiatives like Tawazoun, to create inclusive workplaces and societies globally. Additionally, we plan to diversify our service offerings and establish strategic partnerships to amplify our impact and reach new audiences.

How has the year been for your company?

Despite the challenges posed by the global landscape, this year has been marked by resilience and adaptability for our company. We've navigated uncertainties with agility, seizing opportunities for innovation and growth. Our commitment to diversity and inclusion has remained steadfast, driving our success in fostering collaborative and inclusive cultures that drive business success.

What measures do you think employees and organizations can take to build effective teamwork and unity?

Effective teamwork is vital for organizational success. To foster this, organizations can prioritise open communication, clear goals, collaboration, professional development, and a positive work culture. By encouraging transparent communication, setting clear objectives, and promoting collaboration across teams, trust is built among team members. Additionally, investing in employee growth and cultivating a culture of trust, respect, inclusivity, and diversity further enhances teamwork. In such an environment, teams work harmoniously towards shared goals, maximizing their potential, and achieving remarkable outcomes.

company’s focus

Tell us about the company’s focus and investment in research and innovation

Our company places a strong emphasis on research and innovation as drivers of sustainable growth and competitive advantage. We recognize that staying ahead in today's dynamic business landscape requires a deep understanding of human behaviour, organizational dynamics, and societal trends. To achieve this, we invest significantly in ongoing research, particularly in the fields of behavioural psychology and human behaviour.

Our commitment to innovation extends beyond traditional business practices. We actively seek insights from the latest scientific findings and emerging trends in behavioural psychology to inform our strategies and solutions. By understanding the intricacies of human motivation, decision-making processes, and organizational behaviour, we can design interventions that drive meaningful change and sustainable outcomes.

This focus on cutting-edge research is closely linked to our initiative, Tawazoun. Tawazoun, meaning "balance" in Arabic, embodies our holistic approach to fostering balance in individuals, workplaces, societies, and the planet. By integrating insights from behavioural psychology into the Tawazoun framework, we aim to create environments that promote psychological well-being, inclusivity, and productivity.

Furthermore, we foster a culture of innovation within our organization by encouraging creativity, experimentation, and knowledge-sharing among our team members and clients. Through collaborative efforts and continuous learning, we strive to push the boundaries of conventional thinking and drive innovation that positively impacts both business outcomes and societal well-being.

This integrated approach to research and innovation not only strengthens our competitive advantage but also reinforces our commitment to humanizing business practices and creating a more balanced and inclusive world.

Any tips for startups looking to get onto a similar pathway?

For startups venturing down a similar pathway, it's crucial to establish a robust foundation anchored in your core values and mission. This foundation should include a steadfast commitment to principles such as diversity, inclusion, and balance, which are essential for fostering a supportive and equitable workplace culture.

Investing in assembling a talented and diverse team is paramount. Surrounding yourself with individuals who bring different perspectives, experiences, and expertise to the table can fuel creativity, innovation, and problem-solving capabilities within your startup.

Nurturing a culture of innovation and collaboration is equally vital. Encourage open communication, idea-sharing, and experimentation among team members. Embrace a mindset that values learning from failures and continuously striving for improvement.

Prioritising customer satisfaction is non-negotiable. Listen attentively to customer feedback, anticipate their needs, and deliver products or services that exceed their expectations. Building strong relationships with your customers can drive loyalty, retention, and positive word-of-mouth referrals, essential for sustainable growth.

In today's fast-paced and ever-changing market landscape, agility and adaptability are indispensable traits. Be prepared to pivot swiftly in response to market shifts, emerging trends, and unforeseen challenges. Embrace change as an opportunity for growth and innovation rather than a hindrance.

Lastly, cultivate a growth mindset within your startup culture. Encourage team members to embrace challenges, learn from setbacks, and continuously develop their skills and capabilities. By fostering a culture that values personal and professional growth, you can empower your team to tackle new opportunities and drive long-term success.

In conclusion, our interview with Dr. Hanane Benkhallouk offers a compelling glimpse into the remarkable journey of a visionary leader committed to fostering positive change in the corporate world. From her upbringing in Casablanca to her pursuit of knowledge and expertise in management and leadership, Hanane's story exemplifies resilience, passion, and a deep-seated commitment to innovation. Through Sustain Leadership Consultancy, she has not only addressed the challenges prevalent in today's workplace but has also spearheaded transformative initiatives that prioritize empathy, inclusion, and holistic well-being. Connect with Dr. Hanane Benkhallouk on LinkedIn.

As we reflect on Hanane's journey, we are inspired by her unwavering dedication to creating a more balanced and equitable future for organizations and individuals alike. Her insights and principles serve as a guiding light for startups and established businesses seeking to navigate the complexities of the modern business landscape. We extend our heartfelt gratitude to Hanane Benkhallouk for sharing her experiences and wisdom with us, leaving us with a renewed sense of optimism and possibility for the future of leadership and culture in organizations worldwide.

Also Read:-

Like this article ? Spread the word ...

Recent Comments:

Get in touch

Others Blogs