Greg Stockton
March 16, 2024, 5:02 p.m.

Navigating the Real Estate Landscape with Greg Stockton at the Helm of Global Residential

Welcome to, your trusted source for exclusive interviews with industry leaders. In this special feature, we had the privilege of engaging in a profound conversation with Greg Stockton, the esteemed Global Head Of Sales And Distribution at Global Residential. With an illustrious career spanning over two decades in international wealth management, business development, and real estate, Greg shares invaluable insights into the intricate world of real estate investments, sheds light on the challenges faced by the industry, and unravels the distinctive strategies that set Global Residential apart in the competitive market.

Embarking on the Journey: A Decades-Long Career Odyssey

Greg Stockton's professional journey is a tapestry woven with experiences in international wealth management, business leadership, and real estate. Reflecting on his trajectory, Greg shares, "Having dedicated over two decades to the wealth management industry as an IFA and business leader, my growing fascination with the investment property facet of our client portfolios led me to a pivotal decision. After much contemplation, I chose to transition away from the financial advice space and focus exclusively on the realm of UK investment property."

Inspiration for the Venture: Client Demand and Unwavering Returns

The decision to delve into UK property was prompted by a harmonious convergence of client demand and the quest for consistent returns. Greg elaborates, "With UK property boasting 43 positive growth years over the last 50, combined with low volatility and robust income rental returns, the decision was, and continues to be, a no-brainer." Greg also addresses the pivotal choice between Dubai and UK property, underscoring the stability and reliable returns that characterize the latter.

Evolving Priorities: A Continual Focus on Investors at Global Residential

As businesses evolve, so do their priorities. Greg provides illuminating insights into how Global Residential's priorities have remained resolutely investor-led. "No substantial changes have occurred; we remain singularly investor-focused, dedicated to securing consistent returns with minimal risk by strategically selecting the best developers in the most opportunistic locations across the UK."

Navigating Challenges: Adapting to Dynamic Mortgage Rates

Challenges are inherent in the real estate sector, and Greg discusses a recent hurdle – the fluctuating mortgage rates. He shares, "Most recently, the ever-changing mortgage rates have the potential to significantly impact a client’s willingness to take on debt, understandably so." Greg emphasizes the importance of meticulous attention to cash flows, ensuring that projects generate robust yields to offset potential challenges.

Setting Global Residential Apart: A Unique Approach of Quality Over Quantity

In a fiercely competitive industry, setting a business apart is imperative. Greg delves into what makes Global Residential stand out, stating, "Our approach involves a more discerning selection of projects; we engage with only 1 to 2 projects at any given time. This ensures that investors in these projects receive optimal attention, and we can successfully sell out the development before introducing anything else to the market." He underscores their unique strategy, avoiding a direct sales force and, instead, concentrating on bolstering distribution partners.

Measuring Success: Key Performance Indicators at Global Residential

Greg sheds light on how success is meticulously measured at Global Residential. "Our metrics span various indicators, encompassing but not limited to sales volume, rental book growth, completion projections vs. actual, rental projections vs. actual, and more."

Current Projects: Pioneering Affordable Investments and the Manchester Opportunity

Global Residential is currently spearheading two significant projects. Greg provides an in-depth look, stating, "Our current initiatives include bringing affordable investment opportunities to a wider audience. We achieve this by meticulously selecting unique developments in up-and-coming towns and cities, coupled with offering favorable payment plans to offshore clients." Additionally, he highlights their intense focus on the Victoria North regeneration zone in Manchester, deeming it the most promising opportunity to date.

Healthy Work Environment

Building a Healthy Work Environment: Trust and Flexibility

Creating a positive work environment is essential for sustained success. Greg shares insights into how trust is cultivated with employees, stating, "We afford our employees the flexibility to work their hours within reason, from any global location and, if necessary, from the comfort of their homes."

Staying Ahead: Staying Abreast of Trends and Technology

To stay competitive, businesses must remain informed about industry trends. Greg shares their approach, stating, "Our emphasis is primarily on trends rather than technology. Our UK sourcing & investment team, stationed in Manchester and Cheltenham, collaborates with major lenders, developers, solicitors, and contractors to ensure we stay ahead of the curve as much as possible."

Advice for Investors: A Numbers-Driven Approach

Greg offers valuable advice for investors looking to add investment property to their portfolio. "Purchasing an investment property necessitates a less emotional approach and more of a 'do the numbers make sense' mindset. Seek advice, ideally from someone qualified in wealth management who can also offer investment property as part of a portfolio, enabling you to comprehensively plan your purchase." Greg emphasizes their support for global IFAs, providing them with well-researched property insights and aiding in the sales process.

Follow Greg Stockton on LinkedIn.
Find Global Residential on LinkedIn or visit their website to learn more.

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