Burning the Map: Natanya Wachtel’s Journey from Breakdown to Blueprint

“I didn’t take a path, I made one.” With these powerful words, Natanya Wachtel begins a journey that is anything but conventional. A visionary, behavioral science enthusiast, brand strategist, and fierce advocate for human-centered innovation, Natanya didn’t follow a prescribed roadmap to success, instead, she dismantled the old maps entirely and built new ones rooted in empathy, disruption, and soul.

From her early days working with the pharmaceutical industry in behavioral psychology, deeply immersed in trauma and transformation to navigating high-stakes boardrooms and launching soul-driven ventures, Natanya’s path has been forged through both brilliance and breakdown. Her story isn’t about perfection or polished milestones, it’s about reinvention, radical honesty, and redefining what true leadership looks like when grounded in humanity.

In this deeply personal account, Natanya shares how chronic illness, grief, and personal resurrection forced her to rethink everything, from her career and identity to the systems she once tried to fix from the inside. Along the way, she founded The New Solutions Network, co-created evrmore.io, and launched The Natanya Experience, each platform echoing her unwavering mission: to integrate innovation with healing and build ecosystems that center real people, not personas.

Through raw reflections and hard-won wisdom, Natanya offers a new blueprint for impact, one that defies binaries, honors lived experience, and shows us that the real revolution begins within. This is not just a success story, it’s a manifesto for change, a rallying cry for builders, disruptors, and dreamers ready to rewrite the rules.

Blazing a New Trail

What inspired you to forge your own path instead of following the traditional route?

If you’re asking how I got here, the truth is I didn’t take a path, I made one. I followed curiosity, rage, heartbreak, and purpose like breadcrumbs. I failed forward. I asked better questions. I stopped waiting for permission. And I started building benevolent ecosystems instead of empires.

Because the goal isn’t to rise alone, it’s to bring as many people with you as possible. This isn’t a comeback story. It’s a call to arms. If you’ve ever felt like the system wasn’t built for you, you’re right. So maybe it’s time to build something better. That’s what I’m doing. That’s what we’re doing. And that’s the story I’ll keep writing until the last page.

The Inner Battles You Don’t See

What were the biggest challenges you faced, and how did you overcome them?

Some of the hardest battles I’ve fought have been invisible. Not the kind you get applause for, not the kind that comes with clean, triumphant endings.

The biggest challenges I’ve faced weren’t just about money, gender bias, or competition, though I’ve dealt with all of that too, but I have so much access, I want to be clear not to ask for more. The hardest part was reconciling the gap between who I was supposed to be and who I actually was.

On the outside, I had built a reputation. I was the strategist, the expert, the connector, the voice in the room people finally listened to. But behind the scenes, I was unraveling. My body was breaking down under the weight of stress and unresolved trauma. I was navigating illness, burnout, and grief while still performing at a high level. 

Burning the Map: Where It All Began

Can you share your story, how did you start, and what inspired you?

I didn’t become who I am because I followed a roadmap. I became this version of myself because I burned the map. Because life threw me curveballs that cracked open my definition of strength, forced me to renegotiate my relationship with ambition, and taught me that survival is only half the story. The other half is about what you do once you’ve made it out of the wreckage.

My career didn’t start in a boardroom. It started in the human mind. I began as a behavioral psychologist and therapist, immersed in the intricacies of trauma, resilience, and the mechanics of human transformation. But as I worked deeper inside the systems that were supposed to help people, healthcare, education, even parts of the wellness industry, I started to see the limitations everywhere.

Systems built for efficiency instead of empathy. Strategies that rewarded conformity and compliance instead of creativity and connection. It was like trying to teach someone to swim in a pool with no water. 

So I pivoted, first quietly, then with urgency. I moved into marketing, behavioral strategy, and systems innovation. I thought if I couldn’t fix the system from the inside, maybe I could find a way to work on its edges, build new frameworks, and carve out space for different kinds of intelligence. For a while, that worked. I started consulting with major healthtech brands, Fortune 500s, and impact-driven startups.

I was one of the only women in the room most of the time, often the youngest, almost always the one people underestimated, until they didn’t. I built a reputation for bringing heart to data and fire to strategy. I could sit with neuroscientists one day and copywriters the next. And it felt powerful, until it didn’t.

Because here’s the part most people gloss over: I didn’t just pivot by choice. My body eventually made the decision for me. Years of pushing, proving, producing, and performing caught up to me. I got sick, multiple times. I flatlined in a hospital bed.

I had to relearn how to walk after being told I might never stand again. It wasn’t one fall. It was a series of them, each one more humbling than the last and when you die, really die, and come back? You don’t return the same. You stop pretending. You stop playing nice to keep other people comfortable.

You stop doing work that looks good on paper but leaves your soul bankrupt. You get radically honest about who you are, what you want, and what you’re willing to fight for. And I realized I wasn’t fighting to win anymore. I was fighting to build something that would outlive me.

That’s when The New Solutions Network was born, not just as a company, but as a manifesto. I didn’t want to create another agency. I wanted to architect a collective of people, ideas, and tools that challenged the way business, wellness, and leadership operated.

I wanted to collapse the distance between innovation and empathy, between profit and purpose. So I built something that didn’t fit into a box, because the box was the problem.
From there, everything began to align. I co-founded evrmore.io with the incredible Ivy Mahsciao, the visionary and creator, with the goal of giving Gen Z a real mental health tool rooted in behavioral science and identity reinvention. I launched ‘The Natanya Experience’ and then the New Solutions Media Division to create a media ecosystem where truth, healing, and raw stories take center stage, not just for entertainment, but for actual transformation.

All along the way, I partnered with organizations like The Chopra Foundation, Women Who Create, CreateIt Labs, Regal Seilience, and The Blue Magazine to build bridges across tech, wellness, and advocacy. But none of this was a straight line. I was also raising five kids, healing from loss, managing chronic illness, and quietly carrying grief most people never saw. I was trying to be the warrior and the mother and the visionary and the caretaker, all at once.
And I won’t pretend I balanced it all. I didn’t. Some days I was brilliant. Some days I was broken. But I showed up for both versions.

What inspired me then is what drives me now: the belief that human beings are not problems to be solved, they are stories to be understood. And every product, every brand, every platform we build should be rooted in that understanding. Because the only real currency we have is connection. And the only legacy worth leaving is one where people are braver, freer, and more alive because of something you created.

There is nothing more exhausting than trying to heal while you’re still expected to deliver. One of the biggest challenges wasn’t the fall itself, but the expectation that I would get back up and keep producing like nothing happened. I’ve had to rebuild my nervous system more than once.

I’ve sat in hospital beds negotiating with my own breath, listening to doctors tell me what my body might never do again. I’ve flatlined. I’ve been paralyzed. I’ve had to learn how to walk, not just physically, but metaphorically. How to move forward when everything that defined me had collapsed. And here’s the thing: no amount of accolades prepares you for that. No degree, no award, no media feature teaches you how to rebuild your life from ashes.

You have to find your own instruction manual in the dark. That process forced me to strip everything down. To ask: What do I actually care about? What do I want to build that’s worth surviving for? Because if I was going to come back, it had to be for something bigger than ego or ambition. I had to shed the identities I’d outgrown, the corporate performer, the perfectionist, the people-pleaser.

Those weren’t just habits. They were survival mechanisms. And unlearning them was brutal. It meant letting go of clients I had outgrown. Walking away from work that no longer aligned. Saying no to opportunities that looked good on paper but cost me my peace. It also meant facing the grief I had avoided for years. Grief over the version of me that had died. Grief over the relationships I couldn’t save. Grief over the fact that even as I was building a movement, I still felt alone in certain rooms.

I had to learn how to carry success and sadness at the same time. And that’s a challenge no one trains you for. Then there were the structural challenges.

I’ve lost deals because I was direct. I’ve had male colleagues take my ideas and present them as their own. I’ve been told to “tone it down” more times than I can count.
But I stopped shrinking a long time ago. And I stopped needing permission even earlier than that. That doesn’t mean it’s easy. It means I chose to be relentless about my values even when it cost me.

I chose to build The New Solutions Network my way, even if it meant turning down big-name clients who didn’t align with our mission. I chose to support platforms like evrmore.io that prioritize authenticity, behavioral science, and identity work, not algorithms and clickbait. And I did it knowing full well that building with integrity takes longer. It’s less glamorous. It doesn’t always scale the way Silicon Valley wants it to. But it’s real. It lasts. And it changes lives. That’s how I measure success now. I also had to overcome the challenge of scale, how do you grow a movement without diluting its soul?

As we expanded into science-backed (ALL products in the PDR!) wellness products, publishing, media, and lifestyle branding, I had to protect the integrity of the vision. Not everything that glitters deserves to be monetized. Not every collaboration is worth the exposure.

I’ve had to walk away from deals, funding, and even friends who didn’t understand that this isn’t just a business, it’s a blueprint for how we change systems. I’d say another major challenge was visibility.

When you work in multiple disciplines, people don’t know where to “place” you. Some see me as a health innovator, others as a marketing strategist, some as a media voice, and some still see me as a kind of therapist. For a long time, I tried to fit into one lane. Now I understand that I am at the intersection.

That’s not a flaw, it’s the feature. But embracing that required me to stop waiting for others to validate the way I move. The only way I overcame any of these things was by anchoring in community. I didn’t do this alone. I had friends who held me up when I couldn’t stand. Partners who believed in my vision before it was marketable. Mentors who reminded me I wasn’t crazy for wanting to build something bigger than myself. And most of all, I have my BFF husband and my children. They are my mirror, my motivation, and the reason I refuse to accept a world that doesn’t know how to love, protect, and empower its people.

Every time I wanted to give up, I asked myself: what legacy am I modeling for them? That question brought me back to center. Every time. So no, I didn’t overcome the challenges by “hustling harder” or manifesting my way out. I overcame them by breaking the cycle. By choosing rest over burnout. By choosing purpose over ego. By building systems that work for real people, not just boardroom personas. And by remembering, again and again, that the real revolution is healing in public, and building a life that doesn’t require you to hide who you are to survive.

The Heart of Leadership

What key lessons have you learned as a leader/entrepreneur in your industry?

For me, today, I think leadership isn’t about standing at the front of the room, it’s about knowing when to step back, when to step up, and when to sit in the discomfort with your people and say, “I don’t have the answer yet, but I’m not going anywhere.” That’s the biggest lesson I’ve learned: real leadership is about staying. 

Staying with the problem when it’s messy. Staying with the mission when it stops being shiny. Staying with your team, your values, your truth, even when the cost is high and the reward isn’t guaranteed. 

It  took me years to unlearn the myth that leadership meant always being the most knowledgeable, the most composed, the most in control. 

What I’ve learned, through collapse, resurrection, and building movements from the ground up, is that true leadership is about emotional fluency, adaptability, and discernment. The courage to say, “This isn’t working,” and the clarity to pivot without shame.

In this industry, where optics often matter more than impact, where funding chases buzzwords, and where female founders still have to over-prove their expertise, I had to become both strategist and disruptor. I learned that building something meaningful means rejecting the binary. I don’t choose between science or story. 

I don’t choose between profit or purpose. I integrate. I synthesize. I question the very framework that forces those binaries in the first place. One of the most game-changing lessons came from watching how people react in high-stakes moments. When clients get scared. When teams are divided. 

When public perception turns. In those moments, the ability to hold space, not just to fix, is the mark of leadership. Most people want quick wins. They want to skip to the solution. But healing, growth, transformation, those are nonlinear. 

As a behavioral scientist and entrepreneur, I’ve learned to honor that rhythm and to build models that respect how humans actually function, not how we wish they did.

Another core lesson: build slowly to go far. I know that’s not popular advice. We’re in a culture of “scale fast, fail fast, sell faster.” But I’ve watched companies implode because they prioritized speed over soul. I’ve watched founders burn out because they raised money before they built a foundation. 

I’ve walked away from deals, from shiny partnerships, from viral momentum, because the energy wasn’t clean, the infrastructure wasn’t ready, or the alignment was off.
One of my rules now is simple: if I have to betray my nervous system to say yes, it’s a no. And that’s not just personal, it’s strategic. 

When your leadership is rooted in integrity, people feel it. Your team trusts you more. Your audience engages deeper. Your impact scales in a way that’s sustainable, because it’s built on truth.

I’ve also learned that feedback is a mirror, not a mandate. In the early days, I took everything personally. Every rejection, every critique, every misunderstanding. I internalized it as proof that I wasn’t enough. 

But the more I led, the more I realized that other people’s reactions say more about their lens than your worth. As a leader, you have to know the difference between constructive input and projected insecurity. 

I think you have to stay open, but not porous. And that boundary has saved me more times than I can count.

Something else that’s shaped me deeply: collaboration is sacred, but not all partnerships are created equal. I used to think being a good leader meant saying yes to everyone, keeping the peace, holding space for every voice. And I still believe in generosity, in dialogue, in second chances. 

But I no longer confuse that with tolerating misalignment. Some people aren’t meant to go where you’re going. Some energies dilute your vision. 

Some collaborations are loud but empty. I’ve learned to curate my circle the way I curate my offers, with discernment, with reverence, and with a deep trust in timing.

Rebuilding from the Ashes

Another unshakeable truth for me and for NSN: your company is only as healthy as your team. I’ve watched founders obsess over branding while neglecting burnout. I’ve seen businesses invest in AI tools but not in people’s emotional literacy. 

At The New Solutions Network, we build from the inside out. That means making sure our culture is regenerative. That means offering space for grief, for joy, for healing. That means integrating behavioral science not just into our services, but into our workplace, our client dynamics, our day-to-day interactions. 

Leadership isn’t about being the smartest person in the room. It’s about creating a room where everyone feels safe enough to bring their genius.

And perhaps the most painful, liberating lesson of all: reinvention is not failure. There have been moments, entire seasons, where I had to dismantle what I built. Offers that I sunset. Programs I walked away from. Platforms I paused. And it was terrifying. In a culture that idolizes consistency, changing your mind can feel like weakness. 

But what I know now is that evolution is the most courageous act a leader can take. To pivot without shame. To say, “This version served us, but the next chapter needs something else.” That’s how you stay alive. That’s how you stay honest. That’s how you build things that matter.

So what have I learned? I’ve learned to lead from the scar, not the wound. I’ve learned to prioritize nervous system safety over performance. 

I’ve learned to say “I don’t know” louder than “I told you so.” 

I’ve learned that power isn’t how loud you speak, it’s how deeply you listen. I’ve learned that impact isn’t measured by press or profit, it’s measured by whether your work makes people feel more seen, more empowered, more capable of choosing something better for themselves.

At the end of the day, I’m not leading a company, I’m stewarding a mission. A movement. A model for how we heal through innovation, how we scale through empathy, and how we lead with something deeper than strategy: with soul. 

• That’s the lesson. 

• That’s the work. 

• That’s the kind of leader I’m choosing to be.

Shifting the Culture of Impact

How do you think your work has impacted your field or society?

I don’t think impact should be measured in likes or headlines. I think real impact is quieter, more personal. It shows up in the moments you don’t see on a stage, in a young woman who starts believing her story matters, in a team member who finally feels safe enough to speak up, in someone halfway across the world using a tool you built to reconnect with themselves after years of being emotionally numb. 

That’s the kind of impact I care about. That’s the kind of impact my work is designed to make, not just disruptive, but deeply human.

When I created The New Solutions Network, it wasn’t because the world needed another agency. It was because the systems we were relying on to solve our biggest problems, healthcare, mental wellness, innovation pipelines, were broken, bloated, and disconnected from the people they were supposed to serve. 

So I set out to create a different kind of infrastructure. One that didn’t just sell services or ideas, but redefined how transformation could be embedded into the DNA of a company, a product, a brand, or a person. We don’t do surface work. 

We do root work. And that changes everything.

At a macro level, NSN has helped companies across industries, from life sciences to wellness to tech, completely reshape their understanding of engagement. We don’t just push campaigns. We teach brands how to understand the psychology behind behavior. We use behavioral science to help companies stop shouting at people and start listening to them. 

That’s an ideological shift in an industry that’s still obsessed with impressions and click-through rates. My work has pushed marketing away from manipulation and toward meaning. 

And the ripple effect of that is hard to quantify, but you can feel it in how audiences respond, how trust gets rebuilt, how solutions actually reach the people they’re meant to serve.

I’ve also helped normalize a more honest conversation about wellness. For years, “wellness” has been co-opted into a luxury aesthetic, a perfectly lit green smoothie or a curated morning routine. 

But real wellness doesn’t look like that. Real wellness is messy. It includes trauma recovery, grief processing, nervous system regulation, and identity reinvention. And when we launched platforms like evrmore.io, we did it with the intention of bringing that kind of depth into a space that was hungry for authenticity.

evrmore isn’t just an app, it’s a response to a crisis. Gen Z is the most anxious, medicated, and emotionally overstimulated generation we’ve ever seen. And we’re telling them to meditate and journal like that’s enough. It’s not. They need tools that meet them where they are. 

Tools that understand identity, digital fluency, emotional volatility. Tools that can actually help them rewire, not just cope. That’s what evrmore does. That’s what we built it for.

Then there’s ‘The Natanya Experience’. A media platform that doesn’t just tell stories, it activates them. Whether it’s Psych & Hip Hop, Organized Minds, Good Cop, Bad Cop or GameMindset, we don’t produce content for content’s sake. 

• Every episode is a provocation. 

• Every guest is asked to go deeper. 

• Every series is tied to a cause, a donation, a call to action. 

Because the media should be more than escapism. It should be a gateway to self-awareness, civic responsibility, and social repair. And I don’t just say that, I operationalize it. We’ve built partnerships with nonprofits, rerouted media profits into funding mental health tools, and created direct channels for audiences to participate in the impact, not just consume it.

On a community level, I’ve worked with organizations like Women Who Create and Inspiring My Generation to challenge gatekeeping in creative and mental health spaces. 

I’ve helped fund scholarships. I’ve mentored women of color in industries that routinely erase them. I’ve spoken openly about suicide, loss, chronic illness, and what it means to keep going when you feel like a ghost in your own life. I don’t glamorize the journey. I share it with rawness because it feels like I have  to. 

There is always someone who needs to know that they’re not the only one. That level of visibility matters. Not because it centers me, but because it creates room for others to exhale, to say, “Me also,” and to step into their own power a little less alone.

Impact also shows up in the models we’ve built. Like our future plans for a lifestyle brand theme ‘Soul to Soil’, which is more than a brand, it’s a return to wholeness. Its regenerative design meets mental wellness and community infrastructure. 

It’s a challenge to the false separation between environmental and emotional sustainability. It’s a reminder that healing doesn’t happen in silos. And we’ve already started embedding it into the way we create products, host retreats, and tell stories. That model is already being adopted by others, which is exactly the point. I’m not here to own the revolution. I’m here to ignite it.

Even within the more traditional sectors, biotech, corporate strategy, healthtech, I’ve noticed a shift. Clients that once only cared about bottom lines are now asking how to measure belonging. They’re asking for workshops on psychological safety. 

They’re embedding empathy into their hiring processes. I’m not naïve enough to think I’m the sole reason for that. But I do know I’ve been one of the voices pushing that door open from the inside, and holding it open for others.

Ultimately, I think the most radical impact is creating spaces where people can return to themselves. Everything I build, whether it’s a book, a brand, a show, or a strategy, is designed to help people remember who they are before the world told them who to be.

That’s the legacy I’m chasing. 

• Not virality. 

• Not trendiness. 

• But resonance. 

• Real human resonance. 

Resonance Over Virality

That feeling when someone hears your words or uses your tool and says, “This is what I didn’t know I needed.” That’s what I live for. That’s how I measure my impact. And that’s the kind of shift I’ll keep creating, quietly, loudly, relentlessly, for as long as I’m here.

I’ll also say this: don’t let productivity become your identity. We’ve been raised in a culture that rewards burnout with praise. That tells us we’re worthy when we’re exhausted. That achievement is the antidote to shame. It’s not. The antidote is rest. Stillness. Self-honoring. That’s where your actual voice lives. That’s where the ideas that change the game come from. Not from spreadsheets. From silence. From breath. From letting yourself be, even when you don’t feel impressive.

And love? Love will teach you things your mentors never could. I’ve had to relearn how to love myself, my partners, the people I lead. I had to learn how to stop needing to be needed. How to stop performing safety by controlling everything. How to be held, without apologizing for it. How to sit in someone else’s discomfort without rescuing them. That’s real leadership. Emotional fluency. Nervous system regulation. Compassion that doesn’t come with an invoice. If you want to lead anything, start there.

I’m still learning every day. I still forget. I still catch myself falling into old roles. I still get triggered by things I thought I healed. But now, I pause. I get curious. I forgive myself faster. That’s the practice. Not getting it perfect. Getting it honest. And letting that honesty be enough.

So if you’re building something, anything, start with your insides. Your shame stories. Your secret dreams. Your spiritual contradictions. Bring them all. Nothing disqualifies you. Nothing about your too-muchness, your neurodivergence, your grief, your lust, your rage, your softness, your fear, none of it makes you unfit. It makes you equipped.

That’s the path. Not the highlight reel. The whole damn story. And the women who dare to walk it, eyes open, heart cracked, voice steady, they’re not just building businesses. They’re rewriting the rules of what leadership even means. That’s who you are. Whether you believe it yet or not.

The Movement Ahead

What’s next for you? Any exciting projects or goals ahead?

What’s next is everything I’ve spent the last decade quietly building now coming together in one ecosystem, media, wellness, and social transformation all integrated into a living, breathing movement. But this time, it’s public. It’s loud. It’s unapologetic. And it’s deeply personal.

At the center is The Mike Experience, a full-spectrum, multi-platform storytelling universe built around one of the most complex and compelling redemption arcs of our time: Mike Dowd. Most people know him from The Seven Five, the documentary that labeled him the dirtiest cop in NYPD history. 

But that’s not the full story. That’s not even half of it. We’re taking his handwritten notes, his real-time reflections, and his rawest stories, and we’re turning them into something the world hasn’t seen before. There’s a podcast (Good Cop Bad Cop), a book, an audiobook, a docuseries in development, and a series of events designed to support first responders and the people our society typically forgets. 

Not to glorify what happened, but to humanize the full arc of what’s possible when someone chooses to take accountability and transform.

It’s gritty. It’s redemptive. It’s real. And it’s not just about Mike, it’s about what we all carry. How far we’re willing to go for forgiveness. How we find our way back to our own humanity. And how we make space for second chances in a culture obsessed with first impressions.

Tied directly into that is The Merge, a social impact campaign that was born out of a conversation with Mike, and now lives as its own standalone movement. The Merge asks one question: what if we didn’t fight fire with fire? What if we fought it with friendship? It’s a radical reframe of how we treat people we’ve been taught to discard. 

The campaign supports suicide prevention, mental health, and addiction recovery for first responders and underserved communities. And instead of extracting value from pain, we’re building a giveback model that puts money, opportunity, and power directly back into the hands of the people who’ve been through it. Not the top of the food chain. The ones carrying the weight.

Then there’s The Natanya Experience, a family of shows, a media channel, and a new blueprint for how we bring stories to life. Whether it’s Organized Minds, Game Mindset, Psych & Hip Hop, or behind-the-scenes content from Bravery Studios, this isn’t just entertainment. It’s transformation. Every show is designed to bridge art and advocacy, behavior and belonging, pop culture and personal healing. 

And we’re not doing it with celebrity gloss, we’re doing it with soul. With truth. With the voices that never make it past the gatekeepers. We’re breaking open the idea that media should be clean, neutral, or packaged for comfort. We’re bringing complexity, contradiction, and depth into the frame, and we’re doing it at scale.

And one of the pieces I’m most excited about is our work around human intelligence and innate ability. The idea that we’re each a walking encyclopedia of lived experience, insight, and resilience, but we rarely get the tools or the permission to access it. That’s the next frontier. Building platforms, tools, and curricula that help people not just heal, but remember who they really are underneath the noise. 

That’s the mission. We’re building digital ecosystems, in-person experiences, and narrative frameworks that help people activate their own inner genius, not because it’s trendy, but because it’s necessary. This is identity work at a cellular level.

And speaking of cellular, that ties directly into my work with THREE International under New Solutions Wellness. After years of trying every supplement and wellness product on the market, I finally found something that actually made a difference. 

THREE’s IVI Cellular Absorption Technology changed the game for me. I felt it in my energy, my recovery, my clarity, things started shifting at a level I couldn’t deny. And because I don’t endorse anything I don’t live, I became part of their ecosystem, not just as a customer, but as a partner. Their Éternel supplement was my entry point, but it quickly became a full wellness integration. Now, I’m helping others access it too. Not with hype. With science. With integrity. With the same intention I bring to everything else: transformation that sticks.

The Natanya Experience isn’t just a show, it’s a cultural disruptor. We’re rolling out sub-series that take conversations about mental health, power, and resilience to places the mainstream won’t touch: 

Psych & Hip Hop, where we dissect the psychology of survival, success, and struggle through hip hop culture. Behind the Service, unpacking the mental health struggles of those who keep the hospitality industry running.

Organized Minds, where we explore the psychology of high-stakes professions, from law enforcement to organized crime, revealing the resilience, stress, and survival tactics that shape their worlds.  

Game Mindset, unpacking the behavioral science of competition, risk, and decision-making, from elite athletes to high-level entrepreneurs, showing how mental conditioning separates the best from the rest.  

And here’s the difference: We don’t just start conversations. We change the conversation. Every story we tell has a mission, a deeper layer, a reason it matters. 

Talk Dirty to Your Brain – The Book That Hijacks Your Mind (For Good) 

This isn’t self-help. It’s self-reprogramming. Ever feel like your brain is working against you? That’s because it is. Marketing, media, your own survival instincts, it’s all designed to keep you on autopilot. 

Talk Dirty to Your Brain teaches you how to hack the system before it hacks you. Learn how to make your own brain crave better choices. Understand why willpower is a lie, and what actually drives behavior change. Flip the script on fear, decision fatigue, and mental roadblocks so you control your mind, not the other way around. 

This book is built on behavioral science, neurolinguistics, and years of decoding what actually makes people take action. It’s Tim Ferriss meets The Art of War, but for your brain. And once you understand the game? You never unsee it. 

I can’t say too much yet, but I’m also excited to be teaming up with my friend Dave Tarnowski, the creator of Disappointing Affirmations’ brilliant and darkly hilarious take on traditional self-help. If you’ve ever seen those viral posts of peaceful, scenic backdrops paired with brutally honest or slightly unhinged affirmations, that’s Dave. 

Dave built a massive following by flipping positive psychology on its head, and now he has a book, stationery line, and other collaborations in the works.

For Talk Dirty to Your Brain, we’re fusing that same irreverent, sharp-witted approach with behavioral science-challenging the tropes of self-help while giving people something that actually works. 

The reality is transformation isn’t always wrapped in a perfect, uplifting quote. Sometimes, you need to laugh at your own contradictions, call out your own BS, and learn how to rewire your mindset in a way that sticks. That’s the energy we’re bringing to this book and audiobook and movement!

This isn’t just a season of “projects.” It’s the architecture of a movement. We’re partnering with like-minded organizations across wellness, media, publishing, and education to create structures that return resources to the people doing the emotional heavy lifting. We’re breaking open the publishing industry, creating models where everyone gets to tell their story, not just the ones with connections or polish. We’re building from the inside out. With nervous system awareness, behavioral precision, and deep reverence for what it means to be human in a world that wants us numb.

So what’s next? More visibility. More infrastructure. More storytelling that heals instead of harms. More technology that reconnects us instead of exploiting us. And more spaces, physical, digital, emotional, where people can drop the act and show up as they are.

This next chapter isn’t about visibility for the sake of fame. It’s about resonance. It’s about showing the world what happens when we stop waiting for systems to save us and start building our own. That’s what we’re doing. One story, one show, one platform at a time.

Conclusion: A Legacy of Healing and Humanity

Natanya Wachtel’s story is not just one of resilience, it’s a living blueprint of transformation. Through the pain, pivots, and quiet revolutions, she has shown what it truly means to lead with soul, to disrupt with purpose, and to build ecosystems that heal rather than harm.

Her work across wellness, behavioral science, media, and advocacy doesn’t just challenge outdated norms, it offers tangible, human-centered alternatives. Whether she’s amplifying unheard voices through The Natanya Experience, redefining wellness with evrmore.io, or designing regenerative systems with The New Solutions Network, every step she takes is rooted in a fierce devotion to truth, equity, and belonging.

Natanya reminds us that impact isn’t about virality, it’s about resonance. It’s about creating the kind of change that lingers long after the applause fades. The kind that allows people to return to themselves with more clarity, more courage, and more compassion.

As she continues to expand her mission through storytelling, innovation, and healing, one thing remains clear: Natanya isn’t just building platforms, she’s building a movement. And through her unapologetic voice, visionary work, and unwavering authenticity, she’s inviting all of us to rise, not alone, but together.

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Also Read:- 

• The Transformational Journey of Dorota Jaworska
• From Adversity to Innovation: How Lee-Anne Kassel Built Evanesse
• Michael Gale: Empowering Entrepreneurs with Vision & Strategy