Building Clarity in Complexity: The Journey of Mike Van Vuuren
Some entrepreneurial journeys begin with bold disruption. Others are shaped by quiet precision, persistence, and a deep understanding of complexity. Mike Van Vuuren’s path belongs firmly to the latter, built on a disciplined approach to economics, an eye for improvement, and a clear vision of how technology can simplify even the most specialized areas of global taxation.
Rooted in a strong academic foundation in Tax Economics and shaped by hands-on experience within one of the Netherlands’ leading transfer pricing firms, Mike’s professional journey reflects a consistent drive to improve how things are done. Rather than accepting inefficiencies as industry norms, he focused on refining processes, strengthening consistency, and finding practical solutions to challenges faced by international businesses operating in an increasingly regulated environment.
This mindset ultimately led to the creation of Coperitas, a platform designed to make transfer pricing more accessible, structured, and controllable for multinational organizations. By combining flexibility, automation, and user autonomy, Mike has positioned Coperitas as a forward-looking solution in a traditionally complex field, helping businesses reduce dependency on costly external consulting while maintaining clarity and compliance.
In this journey feature, Mike Van Vuuren shares the experiences, decisions, and principles that shaped his path, along with the milestones that define Coperitas today. Readers are invited to explore how focused innovation, regulatory awareness, and a commitment to continuous improvement have driven his approach, and how these values continue to guide the company’s global ambitions.
Early Life and Foundations
Tell us about your early life, education, and what led you to start your business.
I grew up in the eastern part of the Netherlands and later went to university in the southern part of the country, where I studied Tax Economics at Tilburg University. I was always attracted to economics, business, and financial matters.
I started my career at a leading transfer pricing niche firm in the Netherlands, Quantera Global, which was among the top five Dutch transfer pricing offices based on global capabilities. During my time there, I took the opportunity to improve aspects of my daily work whenever possible. This continuous search for improvement in processes and people, combined with perseverance, ultimately led to the start of Coperitas.
Business Overview and Market Differentiation
What is your business, and what makes it unique in the market?
Transfer pricing is a niche area within international taxation. With Coperitas, we make transfer pricing accessible, easy, and automated. We support multinationals and service providers in handling transfer pricing matters in a cost-efficient and controlled way.
Our unique selling proposition is the flexibility of the platform and the level of control it provides to the user. This flexibility enables companies to continue the work produced by consultants and automate it efficiently. Maintaining a consistent story for tax purposes is essential in today’s environment, and we are front runners in this area.
Additionally, users can create and manage everything within their Coperitas environment without technical support, which provides autonomy to the highly educated workforce typically working with tools like Coperitas.
Key Achievement
What is one key achievement or milestone your business has reached?
The Coperitas platform has proven to be a perfect fit for international businesses, effectively replacing expensive consultant-driven work. It has demonstrated that the knowledge and capabilities embedded in Coperitas are of the highest global standard, positioning us as a front runner in the field.
Future Vision
What are your future goals for the business?
Our goal is to become the first provider global businesses think of when transfer pricing comes into play.
In addition, we aim to expand globally and build a strong community of professionals around the world who are enthusiastic supporters of Coperitas.
Staying Competitive
How do you stay competitive in your industry?
We stay competitive by continuously tracking local regulatory changes and transforming them into practical solutions within Coperitas, enabling companies to remain in control in an increasingly complex regulatory landscape.
Advice to Aspiring Entrepreneurs
What advice would you give to aspiring entrepreneurs?
Look for things that give you energy. Adopt the mindset of becoming 0.01 percent better every day, and help someone else do the same. Entrepreneurship can be lonely at the top, so keep that in mind when defining your goals. Never stop working toward them. You are always closer than you think, even when things seem far away.
Conclusion
Mike Van Vuuren’s journey reflects a leadership approach shaped by clarity, consistency, and a deep respect for both structure and progress. Rather than following conventional paths, he has focused on building solutions that empower businesses to take control of complex transfer pricing requirements with confidence and precision. His work demonstrates how thoughtful innovation can bring transparency and efficiency to areas traditionally defined by complexity.
Through Coperitas, Mike has translated regulatory knowledge and industry experience into a practical platform that supports global organizations in maintaining consistency, compliance, and autonomy. The emphasis on flexibility and user control highlights a broader philosophy, one that values long-term reliability over short-term fixes, and sustainable systems over dependency-driven models.
As Coperitas continues to expand its global footprint, Mike’s vision remains clear: to position the platform as the first point of reference when transfer pricing challenges arise. His journey serves as a reminder that steady improvement, perseverance, and a commitment to helping others grow can create meaningful impact, not only within an industry but across the organizations and professionals it supports.
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