Ford Launches New AI System to Expand Pro Commercial Vehicle Business

Ford Motor has launched a new artificial intelligence system designed to support the growth of its Ford Pro commercial vehicle division, a key part of the company’s strategy to expand software and services revenue.

The new system, called Ford Pro AI, will help commercial fleet customers analyze their operations and improve efficiency. According to the automaker, the AI platform can monitor and process more than one billion data points each day from connected commercial vehicles.

The data includes information such as vehicle health, fuel consumption, route optimization, and seatbelt usage. Ford said the technology aims to help businesses reduce vehicle downtime, improve productivity and manage fleet operations more effectively.

The AI tool will be available to Ford Pro’s 840,000 paid commercial subscribers, which include businesses, government agencies and rental companies using Ford’s commercial vehicles.

Ford reported that the number of subscribers to its Pro services grew by about 30% last year, reflecting increasing demand for digital fleet management tools.

Kevin Dunbar, general manager for Ford Pro Intelligence, said the system is designed to help fleet operators run their businesses more efficiently.

“Helping customers maximize vehicle uptime, increase productivity and lower operating costs is essential,” Dunbar said during a media briefing.

Ford Pro includes the company’s commercial fleet services, government vehicle sales, rental fleet programs and the Super Duty truck lineup.

Ford CEO Jim Farley recently highlighted the importance of expanding the division’s software-based revenue. The company aims to increase earnings from software and related services, including maintenance and mobile repair services.

In 2025, Ford Pro reported $66 billion in revenue and $6.8 billion in earnings, representing a 10.3% profit margin for the business unit.

The new AI platform is currently launching in a read-only format, allowing customers to analyze operational data. Ford said additional features and capabilities may be introduced in future updates based on customer needs.

The system has been built using Google Cloud infrastructure, combined with Ford’s proprietary vehicle data.

Industry analysts say the move reflects a broader shift in the automotive industry as manufacturers increasingly focus on software, connected vehicle services and data-driven fleet management to create new revenue streams.