winnie liw
May 12, 2024, 7:05 a.m.

Harnessing Tradition, Transforming Beauty: An Exclusive Interview with Winnie Liw

Welcome to, where we spotlight remarkable individuals making a difference in their fields. Today, we're thrilled to introduce Winnie Liw, a visionary entrepreneur revolutionizing the skincare industry with her deep-rooted knowledge of Traditional Chinese Medicine (TCM) and her commitment to natural, holistic healing.

In her early years, Winnie was immersed in the world of TCM, thanks to her family's background in Chinese medicine. Growing up in the environment of her father's Chinese medical hall, she developed a profound appreciation for the healing power of herbs and natural remedies. Her childhood experiences exploring shelves of herbs and witnessing the efficacy of TCM treatments laid the foundation for her lifelong journey in this field.

Years later, Winnie's path led her back to her roots through a serendipitous encounter with a group of passionate professors. Together, they shared a common goal of promoting natural alternatives and combating chemical products. Inspired by their collective wisdom, Winnie joined forces with them to create a unique line of personal beauty care products—TCM-formulated Natural Cosmetics. These products, crafted from Chinese herbs, plant extracts, and vitamins, embody ancient healing philosophies while incorporating modern scientific advancements, ensuring visible results that last.

Early Life and Education    

Tell us something about you, your early life and education. 

Growing up in a family deeply immersed in the world of Traditional Chinese Medicine (TCM), I was introduced to the profound healing power of herbs and natural remedies from a very young age. My father, who ran a Chinese medical hall for over 35 years, instilled in me a deep appreciation for TCM and its holistic approach to health.

As a child, I vividly remember exploring the shelves of my father's shop, tasting different herbs, and witnessing firsthand the effectiveness of TCM in treating various ailments. His passion for Chinese medicine ignited my curiosity and set the stage for my lifelong journey in this field.

Years later, fate led me to reconnect with my roots through a serendipitous encounter. I was introduced to a group of dedicated professors who shared my passion for combatting chemical products and promoting natural alternatives. These elite professors, with their wealth of knowledge and innovative spirit, inspired me to join forces with them.

Together, we embarked on a mission to create a unique line of personal beauty care products—TCM-formulated Natural Cosmetics. Our products, crafted from Chinese herbs, plant extracts, and vitamins, embody the wisdom of ancient Chinese healing philosophy while incorporating modern scientific advancements. Our Herbal Patented Formulation ensures the perfect balance, delivering visible results that last.

Market Presence and Expansion Plans

Tell us about the business and its presence in the target market
We produce TCM-based beauty care products. There are a total 13SKU, from head to toe. They consist of bodycare series and skin care series. 

With our patent formulation, our efficacy yields positive visible results within 2 weeks after continuous use. 

Currently we have a distributor in Sg and Vietnam. We have our presence in a few professional E commerce platforms like, & Amazon.US. This year we are in the midst of working in progress with a few countries namely China, US, Africa, Middle East. Projects in the pipeline are Poland & India. 

Growth Strategies

Growth Strategies

What are some of the growth and expansion plans you have in your pipeline? 

We will be launching our products in the above countries through our appointed distributors. We welcome strategic partnerships with companies that share our passion for promoting safe and effective TCM Natural Products globally. With our experienced senior management team spanning health, beauty, and finance industries, Kingdom of Esther Pte Ltd is well-equipped to navigate diverse business interests.

Our future plans include expanding our product lines, developing health & wellness spas, and exploring holistic approaches that encompass body, mind, and soul. We are committed to offering our clientele natural solutions that enhance beauty from the inside out.

Company Performance

Company Performance, Recognition & Achievements

How has the year been for your company?     

This year we have an awesome start, as Kingdom of Esther Pte Ltd is being awarded with 2 awards at 1 go. Best Professional Business Solutions Agency 2024 and Best TCM-Based Skincare Co 2024. 

What does your business offer as per the current competitive market?   

We focus narrowly on 100pct chemical free products which are our WD TCM-Based skincare products. Our WD TCM products cleanses impurities and we have a total 13SKU which covers from Head to Toe. These products definitely benefit humanity as we are already living in an environment with many viruses, bacteria and germs.

Another core strength of our products is that it heals from inside out naturally using our TCM healing philosophy with the modern technology approach that produces beauty care products which are just made of Chinese Herbs, extractions from plants & vitamins, antioxidants together with our patent formulations. 

Teamwork, Research and Innovation

What measures do you think employees and organizations can take to build effective teamwork and unity? 

Constant reviews and positive reinforcement together with encouragement to the team and not forgetting the alignment of objectives. This will help to emphasize ongoing effective teamwork and synergy.  

Tell us about the company’s focus and investment in research and innovation

Our Company works closely with a group of Elite Professors and Nutritionists who handle research and innovation. We will continue to ensure the high quality of our products and will formulate accordingly to the countries which we are promoting to meet the environmental challenges. 

Advice for Startups

Any tips for startups looking to get onto the similar pathway? 

One has to be perseverance, determined and focus on their goals. This is a long marathon, especially building your own brands. 

Am prepared to share my experiences if any startups are keen to join us as our WD family. 
As we wrap up our insightful interview with Winnie Liw, it's clear that her passion for Traditional Chinese Medicine (TCM) and commitment to natural beauty care have led to the creation of something truly remarkable. Through her company, Kingdom of Esther Pte Ltd, Winnie is not only revolutionizing the skincare industry but also promoting a holistic approach to beauty and wellness.

We've learned about Winnie's journey from her upbringing in a family deeply rooted in TCM to her current role as a pioneering entrepreneur. Her dedication to crafting TCM-based beauty care products that harness the power of Chinese herbs and modern science is inspiring, and her vision for the future of WD TCM Lifestyle Brands is both ambitious and exciting.

For those who want to stay connected with Winnie and learn more about her work, we encourage you to connect with her on LinkedIn. By connecting with Winnie, you'll gain access to valuable insights, updates on WD TCM Lifestyle Brand’s latest products and initiatives, and the opportunity to be part of a community passionate about natural beauty and holistic wellness.

Click here to connect with Winnie Liw on LinkedIn, and embark on a journey towards natural beauty and wellness with Esther. Thank you for joining us in this enlightening conversation, and we look forward to bringing you more inspiring stories from innovators like Winnie Liw on!

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