About
Michael Butler is a dynamic technology leader and entrepreneur whose journey reflects a deep commitment to innovation, scalability, and building impactful digital solutions. As the Founder of Insert Affiliate, his primary focus lies in transforming affiliate management within in-app purchase ecosystems, positioning the platform as a key driver of trust, transparency, and efficiency in the digital economy. While also serving as Chief Technology Officer at Fairground Music, his core efforts remain centered on scaling Insert Affiliate into a robust and future-ready SaaS solution.
With a strong foundation in software engineering and technical architecture, Michael has consistently demonstrated his ability to design and deliver high-performance systems. Through Insert Affiliate, he is redefining how companies manage, track, and compensate affiliates within in-app environments, ensuring secure transactions and building reliable ecosystems for long-term growth. His work reflects a forward-thinking approach to solving real-world business challenges through technology-driven solutions.
In his role as a Fractional CTO at the School of International Financial Services (SIFS), Michael is leading the development of a scalable, multi-tenant compliance and CPD platform. His responsibilities include defining system architecture, implementing advanced authentication systems, and integrating enterprise-level tools to streamline workflows. His ability to build robust, production-ready environments highlights his expertise in aligning technical execution with strategic business needs, further strengthening the technical foundation he brings to the growth of Insert Affiliate.
Michael’s experience spans across multiple industries, including fintech, music technology, and sports innovation. However, his entrepreneurial vision is most prominently reflected in Insert Affiliate, where he is focused on simplifying complex affiliate processes and enabling businesses to scale with confidence.
What sets Michael apart is his ability to blend technical depth with entrepreneurial vision. From building developer teams to architecting complex SaaS systems, he approaches every challenge with a problem-solving mindset and a focus on long-term value creation. His leadership is strongly driven by his mission to make Insert Affiliate a trusted solution in the evolving affiliate and in-app commerce landscape.
As industries continue to evolve in the digital era, Michael Butler remains focused on creating solutions that not only meet current demands but also anticipate future needs. With Insert Affiliate at the center of his vision, he continues to push boundaries in building secure, scalable, and impactful technology platforms. His dedication to excellence and his ability to drive meaningful technological transformation position him as one of the most empowering business leaders to follow in 2026.
