About
In an era where industries are rapidly evolving through digital transformation, artificial intelligence, and experience-driven innovation, leaders who can successfully bridge strategy, technology, and customer engagement are redefining the future of global business. Gabrijela Grgic Bartowski stands among these forward-thinking leaders, bringing over 15 years of international leadership experience across FMCG, consulting, hospitality, and immersive experiences.
As the Chief Executive Officer of Museum of Senses, Gabrijela has played a significant role in transforming immersive entertainment and visitor experience design across international markets. Under her leadership, the organization has focused on creating sensory-driven exhibitions that combine creativity, storytelling, and technology to deliver highly engaging experiences for audiences worldwide. Her ability to blend operational excellence with innovation has positioned her as a leader capable of navigating modern business challenges while continuously driving growth and transformation.
Gabrijela’s professional journey reflects a unique combination of strategic thinking and hands-on leadership. Before stepping into her role as CEO, she served as Chief Operating Officer at Museum of Senses, where she further strengthened her expertise in operational management, business expansion, and organizational development. Her career also includes consulting and business development leadership roles across Central and Eastern Europe, where she worked closely with organizations to improve operational efficiency, identify new revenue opportunities, and enhance profitability through data-driven business strategies.
One of the defining aspects of Gabrijela’s leadership style is her ability to translate complex challenges into practical and future-focused business solutions. She embraces innovation not only as a technological advantage but also as a strategic mindset that empowers businesses to evolve and remain competitive in changing global markets. Her integration of AI-driven tools and digital transformation strategies demonstrates her commitment to building future-ready organizations that prioritize both efficiency and customer experience.
Her extensive experience within globally recognized organizations has contributed significantly to her leadership perspective. During her years with McDonald’s, where she held multiple leadership positions including Head of Marketing Department and Business Consultant for Operations, Franchise, and Training, Gabrijela developed a deep understanding of brand strategy, operational management, and franchise growth. These experiences helped shape her ability to manage cross-functional teams, drive market expansion, and create sustainable business growth strategies within highly competitive industries.
Education has also played a vital role in strengthening Gabrijela’s business foundation. With academic qualifications in business administration, management, entrepreneurship, managerial economics, and marketing from internationally recognized institutions, she combines strong theoretical knowledge with extensive practical experience. Her multidisciplinary educational background enables her to approach leadership with both analytical precision and creative problem-solving capabilities.
What truly distinguishes Gabrijela is her global outlook and her commitment to innovation-led growth. She understands that modern business leadership requires adaptability, collaboration, and the ability to anticipate evolving market trends. Whether leading immersive experiences, consulting organizations, or driving brand transformation, she consistently demonstrates a vision centered on long-term value creation and meaningful customer engagement.
As industries continue to embrace experiential innovation and digital transformation, Gabrijela Grgic Bartowski represents the type of visionary leader shaping the next generation of global business. Through strategic leadership, operational excellence, and a passion for innovation, she continues to inspire organizations to think beyond conventional boundaries and embrace the future with confidence.
