About
Laura Hernandez and Jennifer Sinconis are redefining the wine and hospitality experience through their innovative venture, Turquoise Wine Bar, a concept built on connection, accessibility, and elevated social engagement. As co-founders, they have combined their diverse professional backgrounds to create a brand that moves beyond the traditional perception of wine culture, transforming it into something welcoming, engaging, and community-driven.
Their journey is rooted in a shared vision to make wine more approachable and enjoyable for everyone. Turquoise Wine Bar reflects this philosophy through its modern yet relaxed atmosphere, where guests are encouraged to explore, connect, and unwind without the intimidation often associated with wine spaces. By blending sophistication with comfort, they have created an environment that appeals to both seasoned enthusiasts and newcomers alike.
Laura brings decades of leadership experience across retail, sales, and business development, having held senior roles with globally recognized organizations before transitioning into entrepreneurship. As Co-Founder and Chief Growth Officer, she leverages her strong operational expertise and strategic mindset to drive expansion and build scalable systems that support long-term growth. Her ability to lead high-performing teams and develop market-driven strategies has been instrumental in shaping the brand’s rapid success.
Jennifer complements this with her deep expertise in brand development, marketing, and creative strategy. A certified wine educator and sommelier, she combines her passion for wine with extensive experience working with global brands and creative teams. Her leadership in brand storytelling and customer experience has helped position Turquoise as more than just a wine bar, it is a destination where guests feel a sense of belonging and discovery.
At the heart of Turquoise Wine Bar is a thoughtfully curated global wine selection, offering both classic favorites and unique discoveries. Guests can explore wines by the glass or bottle, paired with chef-driven dishes designed for a shared dining experience. This approach encourages interaction, conversation, and a deeper appreciation of wine, making each visit memorable and engaging.
What truly sets Laura and Jennifer apart is their commitment to building a community-focused brand. With 10 locations already sold across Arizona and Texas and plans for national expansion, Turquoise Wine Bar is rapidly gaining recognition as a scalable and impactful concept. Through interactive tastings, themed events, and immersive experiences, they continue to foster meaningful connections while expanding their reach.
As empowering business leaders, Laura Hernandez and Jennifer Sinconis exemplify the power of collaboration, vision, and adaptability. Their journey highlights the importance of creating businesses that not only succeed commercially but also bring people together. By transforming the wine experience into something inclusive and socially enriching, they are inspiring both entrepreneurs and consumers to embrace innovation, connection, and purpose-driven growth.
Learn more about the Turquoise Franchise at www.turquoisewinebar.com.
