Nio Shares Jump Over 14% as New ES8 SUV Sparks Investor Optimism

Hong Kong – Shares of Chinese electric vehicle maker Nio surged as much as 14.8% on Monday, marking the seventh straight session of gains, after the company unveiled one of its most affordable SUVs to date.

The Hong Kong-listed stock climbed to HK$52.00, while U.S.-listed shares rallied more than 14% on Friday following the launch of the new ES8. Under a battery subscription plan, the SUV is priced at 308,800 yuan ($43,000), significantly lower than Nio’s traditional premium range of 338,000–768,000 yuan.

The subscription model reduces upfront costs for buyers, who can swap or upgrade batteries through a monthly fee. Deliveries of the new ES8 are scheduled to begin in late September, fueling optimism among investors that Nio could strengthen its market position amid intense competition.

The rollout comes as China’s EV sector faces mounting price pressure, with rivals offering lower-cost vehicles that challenge established premium brands. In response, Nio has expanded its portfolio by launching Onvo, a brand targeting the mass market, and Firefly, designed for younger urban buyers.

Backed by Tencent, Nio has historically catered to high-end customers but is now seeking broader appeal. Analysts say the latest moves signal a strategic shift to sustain growth as the Chinese EV market matures and competition intensifies.