rob whitfield
Feb. 17, 2024, 1:58 p.m.

The Journey & Strategies of Rob Whitfield at Redefine Winning

Welcome to! In this exclusive article, we delve into the transformative journey of Rob Whitfield, an esteemed behavior change specialist and Executive Coach with a remarkable three-decade consulting career. From his early days in technology to his current role as the founder of Redefine Winning, Rob shares invaluable insights on driving business outcomes through behavior change. Join us as we explore Rob's mission, vision, and the unique approach that sets Redefine Winning apart in a competitive market. Discover the secrets to building high-performing teams, fostering teamwork, and maintaining a healthy work-life balance. Whether you're a seasoned professional or a budding entrepreneur, Rob's advice and experiences offer a wealth of inspiration and guidance. Get ready to unlock your full potential and elevate your team to new heights!

Early Life & Educational Background of Rob Whitfield

Rob Whitfield commenced his career in technology, specializing in coding and testing at a major consulting firm. However, he soon recognized the pivotal role of human behavior in determining business outcomes, irrespective of the deployed technology. 
His focus shifted towards behavior change and transformation in his role as a management consultant. Rob partnered with renowned organizations such as Coca-Cola, Walmart, Warner Bros., and the UK Border Agency, aiding them in achieving a return on investment through workplace behavior change. Over the past twelve years, based in Los Angeles and traveling globally to meet clients, Rob has honed his craft, coaching senior executives, entrepreneurs, board members, and celebrities, unlocking their full potential.

Rob Whitfield Mission, Vision & Redefine Winning's Goals

Rob's personal mantra is to instil a passion for challenge and change, ensuring everyone reaches their full potential. This philosophy forms the foundation of Redefine Winning's mission - to elevate teams to their maximum potential as cohesive units. Utilizing research insights, the organization fosters psychological safety and listens to the wisdom of the client's team, co-creating solutions for effective behavior change.
Redefined Winning delivers high-quality, high-touch experiences, ensuring immediate value and long-term success for teams. Whether through a few hours or a series of sessions replacing regular staff meetings over a year, the organization supports clients with tools and practices for ongoing success.
Despite the incredible achievements in the past year, Redefine Winning looks forward to the future, having collaborated closely with remarkable teams and achieving remarkable 10X business outcomes.

Redefine Winning

Distinguishing Redefine Winning in a Competitive Market

Unlike many companies that focus on teaching or training, Redefine Winning prioritizes addressing business priorities and coaches clients on achieving success in areas important to them. Redefine Winning advances an organization's agenda through expert facilitation and team coaching, emphasizing co-creating solutions tailored to client needs. In contrast to competitors who force solutions, Redefine Winning listens, flexes, and stays agile for maximum impact.
The organization offers a comprehensive approach, including Leadership, DE&I, Onboarding, Winning Through Conflict, World Class Hybrid Work, and a Train The Trainer Experience, all co-created to meet specific needs.

Fostering Teamwork

Fostering Teamwork & Unity in Employees and Companies

For Rob, successful teams prioritize winning together, where no one wins until everyone crosses the finish line. Three key attributes of high-performing teams are highlighted: 
•    Candor, fostering a psychologically safe space for challenging one another. 
•    Effective Communication, critical for good team dynamics.
•    Accountability, where teams set specific actions, owners, and due dates for goals.

Maintaining a Healthy Work-Life Balance

Rob finds his work to be his passion, and they go hand in hand. Even during leisure activities like long walks with his dogs, he continues to contemplate ideas for work. Balancing work and life for him involves being fortunate to do something he genuinely loves.

Advice for Young Entrepreneurs from Rob Whitfield

Rob suggests that young entrepreneurs should pursue something they are passionate about and love. Building a unique selling point that brings something new to the table is crucial. Loving what you do is essential to navigate the challenges of entrepreneurship, including long hours, client chasing, rejections, and potential stagnation. Entrepreneurs should also leverage the internet and available resources, treat themselves well, and attract great talent for sustained success.
Rob is an award-winning behavior change specialist, and Executive Coach with three decades of consulting experience driving a return on investment from behavior change in the workplace.
For more information about Redefine Winning's approach and services, you can visit their website, explore their free Team Diagnostic, and connect with Rob on LinkedIn. If you require direct support or have specific inquiries, feel free to reach out to Rob via email at

In conclusion

Rob Whitfield's journey from technology to behavior change and transformation exemplifies his dedication to helping individuals and organizations unlock their full potential. Redefine Winning, under Rob's leadership, stands out in the competitive market by prioritizing customized solutions, expert facilitation, and a commitment to long-term success. Whether coaching Fortune 500 executives, entrepreneurs, or entire teams, Rob brings a passion for challenge and change, fostering a culture where everyone can achieve their full potential.
The insights shared by Rob on building effective teams, fostering teamwork and unity, and maintaining a healthy work-life balance provide valuable guidance for both seasoned professionals and aspiring entrepreneurs. As the founder of Redefine Winning, Rob Whitfield continues to inspire and support individuals and organizations on their journey towards achieving extraordinary success.

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