jason rothberg
March 20, 2024, 2:22 a.m.

Jason Rothberg's Journey from Entertainment Maverick to Web3 Innovator: XAVATAR

Welcome to an insightful journey into the life and career of Jason P. Rothberg, a Los Angeles native whose passion for the entertainment industry has shaped his remarkable journey. From his early days under the mentorship of renowned TV producer Steve Binder to his diverse roles in music management and event production, Jason's story is one of dedication and creativity.

In this exclusive interview, discover Jason's journey from spinning records as a teenage DJ to managing legendary artists like Joe Strummer and Andy Summers. Gain valuable insights into his current role as the Chief Executive Officer of Xavatar, a pioneering startup specializing in web3 animation.

Join us as we explore Jason's innovative projects, including real-time animations and the development of the Xataverse. Through his experiences, learns about the intersection of storytelling and technology, and the exciting possibilities it presents for the future of entertainment.

Don't miss this opportunity to uncover the insights and wisdom of Jason Rothberg, a visionary leader shaping the landscape of entertainment and technology.

Early Life and Education

My name is Jason Rothberg, a native of Los Angeles, with a lifelong commitment to the entertainment industry. My journey commenced under the mentorship of esteemed TV producer and director, Steve Binder, igniting my passion for production. Over time, I transitioned into roles as a music executive, artist manager, music supervisor, and event and film producer.

My career trajectory began early, spinning records as a DJ at school dances and house parties from age 15. Throughout my career, I've had the privilege of managing renowned artists such as Joe Strummer of the Clash, Andy Summers of the Police, Rock and Roll Hall of Fame inductee Donovan, and various members of The Specials and English Beat, among others.

My professional tenure includes stints at influential record labels like IRS Records, Sony Epic, and Priority Records. I've also played a pivotal role in launching independent labels for esteemed organizations such as the David Lynch Foundation and original Rude Boy, Neville Staple of The Specials.

Notable highlights of my career include producing and promoting musical events in prestigious venues, including the UN General Assembly Hall, a series of concerts for His Holiness the Gyalwang Drukpa, and the 85th birthday celebration for Archbishop Desmond Tutu.

An opportunity to collaborate with Joe Easterhouse on his film "Burn Hollywood Burn" in the music department was a significant milestone. More recently, I've co-produced and served as music supervisor for impactful films, including "Fairytale" directed by John Eyes, and "Move Me No Mountain" directed by Deborah Richards.

Throughout my journey in entertainment, I've remained dedicated to professionalism, creativity, and bringing meaningful narratives to audiences worldwide.

The Birth of Xavatar: A Visionary Startup

Presently, I serve as one of the three founders and the Chief Executive Officer of Xavatar, a pioneering startup specializing in immersive web3 animation. Leveraging AI and cutting-edge technologies, we craft real-time animations, avatars, and cultivate our metaverse, known as the Xataverse.

Our portfolio showcases diverse projects, including animations for music videos, corporate presentations, and a feature film documentary spotlighting the life of Malcolm McLaren.

Currently, we are in the process of developing the world's inaugural animated talk show, focusing on cinema, music, Broadway, and the intersection of music within these art forms. This innovative series will be broadcast on American networks, Ovation TV and UP TV, reaching an extensive audience of over 64 million households.

Moreover, we are harnessing our expertise in storytelling, animation, and web3/XR technologies to craft immersive and interactive experiences tailored to the healthcare sector. Our commitment lies in revolutionizing storytelling and entertainment across various industries through the fusion of technology and creativity.

Expansion Plans and Global Presence

The headquarters of Xavatar is located in Kerry, Ireland. In 2023, we expanded our operations by incorporating the United States, the United Kingdom, and Canada, with upcoming plans to establish a presence in Japan by the third quarter of 2024.

Our executive leadership team comprises accomplished professionals in their respective domains. I serve as the Chief Executive Officer, overseeing strategic direction and overall operations. Joining me are Kevin Sharpley as Chief Operating Officer, Gianfranco Bianchi as Chief Creative Officer, Dean Lyon as Chief Technology Officer, Darin Friedmann as Chief Experience Officer, Peter John as Chief Financial Officer, Greg Bowman as Chief Strategy Officer, and Kevin Tewis-Allen as Managing Director.

At the helm of our corporate management is Milly Golub, who leads a dynamic team of 10 employees. In line with our growth trajectory, we are actively recruiting to expand our workforce, with plans to onboard an additional 30 team members over the next two months. Our commitment to assembling top talent reflects our dedication to driving innovation and achieving organizational excellence.

Company Performance in 2024

2024 has commenced with unprecedented momentum, exceeding our highest expectations. The influx of projects has surpassed our capacity to manage efficiently, necessitating an immediate expansion of our team. Anticipating significant milestones ahead, we are poised for a transformative year marked by the launch of new content and products.

Among our key initiatives for 2024, we are preparing for the rollout of several groundbreaking ventures. These include the highly anticipated launch of our app, Xavatar Avatars, the unveiling of the Xataverse, and the debut of our television series.

As we embark on this journey of innovation and growth, we are committed to delivering unparalleled experiences to our audience and stakeholders. The momentum of 2024 fuels our determination to push boundaries and achieve new heights of success. 

Competitive Edge

Competitive Edge in the Market

Navigating through diverse segments within the immersive multimedia landscape presents formidable competition. However, our cohesive team, fortified by a wealth of shared skill sets and experience, positions Xavatar as a frontrunner in the industry. Our commitment to innovation drives us to continually develop fresh and inventive concepts, ensuring that our products and productions distinguish themselves amidst the competition.

With a focus on excellence in animation, augmented reality (AR), virtual reality (VR), and the seamless integration of 2D and 3D animation techniques, Xavatar stands out in the marketplace. Central to our approach is a dedication to prioritizing storytelling, which lies at the heart of our metaverse strategy. Through this strategic emphasis, Xavatar is poised to lead the way in these dynamic and evolving industries.

Focus on Research and Innovation

At present, our primary focus revolves around securing funding to advance our technological research and development efforts, particularly in the realm of autonomous avatars. Additionally, we aim to complete the comprehensive buildout of our Xataverse. This entails the integration of various elements including gaming features, immersive retail experiences, live virtual events, and more. Our goal is to create a multifaceted ecosystem that offers unparalleled engagement and immersion for our users, propelling us toward the forefront of the immersive multimedia landscape.

Tips for Startups

Tips for Startups Entering Similar Pathways

Reflecting on our journey, if I'm completely honest, the sheer level of competition in the web3 space today is staggering. Had I known the landscape would become this crowded when we first embarked on this venture, I might have hesitated to pursue this dream. However, it's worth noting that we entered the scene before Meta became Meta, at a time when concepts like Web3, XR, and the metaverse were unfamiliar to most.

Despite the challenges and the saturation of the market, I find myself fully committed to this path. Looking back, I can't imagine pursuing any other endeavor. It's important to acknowledge that venturing into this realm requires substantial funding and an experienced team. For those without such resources, I would advise exploring alternative paths.

Nevertheless, at the core of every true dreamer lies an irrepressible urge to follow their passion. This drive is what propels innovation across various sectors, and it's something to be celebrated. Without visionary leaders willing to take risks and pursue their dreams, we wouldn't witness the incredible innovation that enriches our lives today.

In conclusion, Jason P. Rothberg's journey exemplifies the power of passion, perseverance, and innovation in the entertainment industry. From his early roots in Los Angeles to his current leadership role at Xavatar, Jason continues to push the boundaries of storytelling and technology. As you reflect on Jason's insights and achievements, we invite you to explore more about Xavatar's groundbreaking projects and connect with Jason on LinkedIn to stay updated on the latest developments in entertainment and web3 animation. Visit their website to discover the future of immersive storytelling and embark on your own journey of creativity and innovation.

Also Read:- 

Like this article ? Spread the word ...

Recent Comments:

Get in touch

Others Blogs