Jaguar Confirms No Plans to Build Cars
May 15, 2025, 6:24 a.m.
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Jaguar Confirms No Plans to Build Cars in the U.S. Amid Trump’s Tariff Measures

British carmaker Jaguar Land Rover (JLR) has said it has no plans to manufacture vehicles in the United States, as President Donald Trump’s tariffs continue to disrupt global trade in the automotive sector.

“Following articles based on comments made by the JLR CEO in the full year earnings media call, we can confirm we have no plans to build cars in the U.S.,” a company spokesperson told the BBC on Wednesday.

JLR, which currently operates no factories in the U.S., temporarily paused vehicle shipments to America in April following the first wave of tariffs imposed by the Trump administration. The company resumed exports this month.

Uncertainty Looms Over Profit Forecasts

Like many global firms, Jaguar Land Rover has joined a growing list of companies withholding profit forecasts as uncertainty over U.S. trade policy clouds business outlooks.

President Trump declared a sweeping 10% tariff on all goods exported from the United Kingdom to the U.S. on his so-called “Liberation Day” in early April. The tariffs were later expanded to cover cars, steel, and aluminium, significantly impacting UK manufacturers.

However, in a partial rollback last week, the U.S. allowed some British steel and aluminium into the country tariff-free and reduced levies on a limited number of UK-made vehicles. Still, a blanket 10% tariff remains in effect for most British exports to the United States.

Industry-Wide Impact

Jaguar’s rivals are also feeling the pinch. Mercedes-Benz and Stellantis — the parent company of Chrysler — have similarly withheld forward guidance, citing volatility in U.S. trade regulations. Ford Motor Co. warned the tariffs would cost the company approximately $1.5 billion (£1.13 billion) this year alone.

The broader business community has echoed similar concerns. Companies outside the auto sector, including IntelSkechers, and Procter & Gamble, have either cut earnings forecasts or withdrawn them entirely, citing economic instability stemming from tariff uncertainty.

Meanwhile, Adidas said Trump’s trade measures would drive up prices for its popular Gazelle and Samba trainers in the U.S. Mattel, the maker of Barbie, also announced it will increase prices on select toys due to rising production costs from the tariffs.

No U.S. Factory, No Forecast

For Jaguar Land Rover, maintaining a lean manufacturing footprint in the U.S. remains a strategic decision, at least for now. But with trade tensions escalating, many industry watchers suggest global automakers may be forced to rethink supply chains and production strategies if tariffs remain in place long-term.



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