Magali Rady

Magali Rady, Regional Managing Director at Ykone Middle East, is shaping the future of brand strategy and digital innovation across the region. With a powerful blend of strategic insight and creative leadership, she has successfully expanded the agency’s presence while forging deeper, more authentic connections between global brands and local communities. Her work reflects a bold vision for growth, anchored in cultural intelligence, resilience, and a commitment to excellence.

Driven by a passion for creating meaningful impact, Magali is setting a new standard for leadership, one that is collaborative, future-focused, and deeply rooted in authenticity. She believes the next era of success lies in empowering new voices, fostering sustainable growth, and embracing innovation at every step. Under her guidance, Ykone Middle East continues to thrive, bridging global narratives with local relevance in a rapidly evolving digital landscape.

Magali’s leadership philosophy emphasizes adaptability and a human-centered approach, recognizing the value of diverse perspectives in driving lasting success. As she continues to push boundaries and open new opportunities across the Middle East and beyond, her work stands as a source of inspiration for the next generation of industry trailblazers. Her journey reflects a deep commitment to excellence, innovation, and the transformative power of authentic connection.

Connect with Magali Rady on Instagram and LinkedIn.