Jolene Prins

Jolene Prins is redefining leadership communication in today’s global business landscape. As Co-Founder and Managing Director of THEY VISUALIZE VALUE, she has helped build more than just a communications firm: together with co-founder Tjaco Walvis, she has established an inspired agency centred on authenticity, creativity, and cultural intelligence. She believes that great communication isn’t simply about delivering information but about telling stories that inspire, connect, and endure.

Jolene is the driving force behind the scenes at THEY, shouldering an array of tasks from financial management to managing project deadlines to ensuring the well-being of her team. Last year, she spearheaded the effort to achieve B-Corp certification for THEY, which has amplified the company’s sustainable practices and created opportunities for THEY to make a broader social impact. She also introduced several key initiatives such as flexible scheduling, which allows her team to achieve a healthy work-life balance and has boosted productivity. Another major step under her guidance was the transformation of THEY into a “clip-on” agency: THEY now functions as a strategic partner embedded within client teams, allowing THEY to more deeply understand the client’s goals, values, and customer needs and create deliverables that consistently meet and exceed expectations. 

Having worked in India for 15 years and lived there for 6, Jolene got to know the culture there inside and out. Upon returning to the Netherlands, she noticed that living in India had changed her; in some ways, she felt like a stranger in her own land. But from this unique vantage point, she discovered her talent for bridging cultural gaps: in her quest to understand life as someone with roots in two lands, she developed numerous insights into cross-cultural relations, which would prove useful in managing her Dutch and Indian teams. 

She began sharing her strategies for cross-cultural communication on LinkedIn and her website, joleneprins.com, in an effort to help other leaders with managing diverse, international teams. 

Jolene has since grown her interest in cross-cultural communication. She offers one-on-one sessions, presentations and workshops for leaders and their teams that provide insights and strategies for maximising the value of diversity through understanding and compassion. She aims to help companies create a work culture where all voices are heard and nothing is lost in translation. 

In a world where trust is currency and clarity is power, Jolene Prins is a force to follow. She leads with heart, with vision, and continues to inspire a new generation of leaders to communicate with purpose, creativity, and compassion. Through her work both at THEY and her intercultural coaching agency, she is shaping the future of leadership communication.

Follow Jolene’s work at theyhaveawebsite.com and joleneprins.com (new version of the website appearing in September 2025), or connect with her directly on LinkedIn.