David Julio Urdaneta Ocando

David J. Urdaneta Ocando stands as a visionary force in the field of industrial automation and strategic business development. With more than four decades of experience, his contributions have left a transformative impact across Latin America and beyond. A Diplom Ingenieur in Telecommunications (Nachrichtentechnik) from the Fachhochschule der Deutschen Bundespost in Dieburg, Germany, David has continuously evolved as a leader in the Electrotechnical, Instrumentation, Control, and Automation sectors.

Throughout his career, David has demonstrated not only technical mastery but also a profound entrepreneurial spirit. He has founded several companies in Venezuela and Mexico, where he has resided since 2001. His leadership journey includes holding senior roles in both private enterprises and public organizations in Venezuela, playing a pivotal role in shaping strategies for industrial sales and management. In Mexico, he served as the General Director of the Swiss company Endress+Hauser, where he significantly contributed to the company’s growth and consolidation in the Mexican market during its foundational years.

Since 2006, David has been at the helm of Mytec Automation International in Mexico, where he designed and implemented the proprietary “Business Architecture Urdaneta™” method. This innovative approach has redefined the way sales strategies are built and executed within highly specialized industries such as Oil & Gas, Chemical, Food & Beverages, Metals, through Industrial Automation solutions. With a focus on developing expert sales teams, tailoring messaging per industry, and creating strategic frameworks for engagement, his model has helped companies scale with precision and sustainability.

The Urdaneta™ method is a comprehensive business architecture designed to align talent, industry knowledge, and market intelligence into a cohesive, results-oriented system. It includes processes for industry identification, competitor analysis, sales talent recruitment, comprehensive training, and performance measurement. The goal is to develop sales professionals who are not just product-savvy but also deeply embedded in the technical, regulatory, and operational realities of the industries they serve. The method has proven effective in enhancing customer satisfaction, optimizing sales performance, and positioning companies as trusted leaders in their sectors.

Since 2023, David has expanded his vision into the United States with the launch of Mytec Automation International LLC in Cedar Park, Texas, further cementing his influence on a global scale. His expertise and insights are frequently featured in industry publications, where he shares perspectives on market trends, emerging technologies, and automation strategies. As an active member of several respected organizations including the International Society of Automation (ISA), Mexico Chapter, the Verband der Elektrotechnik Elektronik Informationstechnik (VDE), and key business chambers such as CAMEXA and CAINTRA, David remains a key figure in advancing innovation and collaboration in the industrial domain.

A true architect of business evolution, David J. Urdaneta Ocando exemplifies leadership rooted in innovation, strategic foresight, and a deep commitment to industry excellence. His work continues to inspire professionals and organizations looking to thrive in a competitive, fast-changing world.