Sandra Rodriguez Checa

Sandra Rodriguez Checa, born in Guayaquil, Ecuador, is a global leader in social entrepreneurship, migration innovation, and international business. Her work exemplifies a commitment to transforming the migration experience into a platform for human and economic development. With a visionary mindset and extensive international experience, Sandra continues to create scalable models that serve diverse communities through entrepreneurship, innovation, and purposeful integration.

Her journey began with a bold move to Madrid at the age of 24 in pursuit of the European dream. Since 2013, she has served as the Chair of the International Entrepreneurship Association (AEMPYMES), an initiative that started in Spain and is currently expanding to the United States. Under her leadership, the association has organized major entrepreneurial events, including the International Business Summit held at the prestigious Duque de Pastrana Palace in Madrid.

Sandra’s entrepreneurial efforts are marked by collaboration with other professionals and companies to develop disruptive and sustainable business models. She is also a recognized international speaker, known especially for her expertise in creative entrepreneurship. In addition, she is the author of the book “Intrapreneurship: The Game of Chairs has Begun,” a reflection of her belief in innovation within organizations.

Over the years, her efforts have been acknowledged through several accolades, including the International Leader Award in New York (2024), the 100 Innovative Leaders in Madrid (2022), and the Entrepreneurial Leader Award from San Martín de Porres University in Lima. She has also received the 100 Latino Awards in Madrid and the Incorpora La Caixa Award in 2014.

Earlier in her career, she held auditing positions at Banco del Pichincha in Ecuador and Banco Banesto in Spain. Her professional evolution continued with another significant leap when she pursued the American dream at the age of 50. Today, she is the founder of BienvenidosaNuevaYork.com, a comprehensive digital platform offering immigration management, talent recruitment, and online training. Focused particularly on the Hispanic community in New York State, the platform is designed to support foreign populations from the very first point of contact, with the potential to expand through a franchise model in cities facing similar challenges.

Sandra's leadership is distinguished by its fusion of strategic vision, business acumen, and deep human understanding. She has mobilized resources, built partnerships, and led initiatives that advance international mobility and real social impact. She is also a member of Emprendedores SENIOR, advocating for the role of entrepreneurs over 50 as contributors to innovation and employment.

She has co-founded companies such as Corporanza, Iglobee, and Creactivitum alongside her partner Patrick Perrodo, and has supported the launch of startups like Trondiplay and Charge and Eat.

Sandra Rodriguez is currently a partner in the project skillsupuniversity.com, an American eLearning platform to promote the transformation of specialized professionals and entrepreneurs, offering strategic training by niches, sectors and key competencies, providing agile, certified programs aligned with current employment and entrepreneurship demands.

Sandra Rodriguez Checa defines herself as an international entrepreneur dedicated to crafting meaningful solutions across various business ecosystems. Her core advice to entrepreneurs reflects her forward-thinking ethos: “Innovation isn’t always about creating something new, but rather seeing what already exists through different eyes and making it better, simpler, or more human.” She adds, “Listen to what no one else is saying, and there you will find your advantage.”

• Website: bienvenidosanuevayork.com