Laura Jarquín

Laura Jarquín stands at the forefront of global marketing technology, operating where strategy, innovation, and human-centered leadership converge. As Program Management Marketing Technology Offer Vice President at Citi, she leads complex, cross-functional initiatives that power the end-to-end lifecycle of promotional offers. Her work drives sustainable growth, reinforces governance, and ensures seamless customer experiences within highly regulated financial environments. By aligning operational excellence with strategic vision, she has become a trusted leader in delivering scalable marketing ecosystems that balance agility with accountability.

With a career spanning Citi, Accenture, and Cisco, Laura has guided digital transformation initiatives across the Americas, integrating artificial intelligence, automation, and data-driven decision-making into enterprise marketing operations. She has implemented GenAI-enabled workflows that accelerate execution while enhancing precision and consistency. Through predictive analytics, she has advanced personalization strategies that deepen customer engagement, and she has built operational frameworks designed to uphold strong risk management and compliance standards, demonstrating that innovation and governance can move forward together.

Central to Laura’s leadership philosophy is a clear conviction: technology must enhance human capability rather than replace it. She champions a “human + AI” approach, ensuring that emerging technologies empower teams to think more strategically, collaborate more effectively, and innovate with purpose. By fostering inclusive, high-performing cultures, she enables professionals to leverage technology as a tool for meaningful business impact rather than mere automation. Her leadership reflects not only technical expertise but also a deep commitment to empowering people.

Beyond operational transformation, Laura is deeply invested in mentorship and representation. She actively supports emerging leaders and advocates for greater inclusion of women in technology and executive leadership, particularly across Latin America. Her dedication to cultivating diverse talent pipelines underscores her belief that sustainable innovation is built on diverse perspectives and equitable opportunity.

Looking ahead to 2026 and beyond, Laura envisions a future shaped by responsible AI and marketing technology, where financial experiences are more personalized, ethical, and accessible. Yet even as industries evolve at rapid speed, she remains grounded in the lessons of her early career and the mentors who shaped her path. She believes that honoring humble beginnings fosters resilience and perspective, reminding leaders that progress is strongest when rooted in gratitude.

For Laura Jarquín, true leadership extends beyond professional milestones. Success is defined not only by scaling systems or driving enterprise impact, but by sharing those achievements with family and loved ones who provide strength and encouragement. In a world increasingly defined by digital acceleration, she represents a model of leadership anchored in purpose, connection, and thoughtful innovation, qualities that make her one of the most powerful women leaders to watch in 2026.