Winnie Liw

Winnie Liw is a trailblazing entrepreneur dedicated to revolutionizing the skincare industry with Traditional Chinese Medicine (TCM)-based products. As the driving force behind Kingdom of Esther Pte Ltd, her mission is to promote holistic beauty and wellness through natural, effective solutions.

Growing up in a family deeply immersed in TCM, Winnie was introduced to the healing power of herbs and natural remedies at a young age. Her father, who ran a Chinese medical hall for over 35 years, instilled in her a profound appreciation for TCM's holistic approach to health. Exploring the shelves of her father's shop and witnessing the effectiveness of TCM in treating various ailments ignited her curiosity and set the stage for her lifelong journey in this field.

Years later, a serendipitous encounter with a group of dedicated professors reignited her passion for TCM. Inspired by their commitment to combating chemical products and promoting natural alternatives, Winnie joined forces with these elite professors. Together, they embarked on a mission to create TCM-formulated Natural Cosmetics—beauty care products crafted from Chinese herbs, plant extracts, and vitamins. These products embody the wisdom of ancient Chinese healing philosophy while incorporating modern scientific advancements, delivering visible results that last.

Currently, Kingdom of Esther Pte Ltd offers a range of 13 SKU TCM-based beauty care products, including body care and skincare series. Their patented formulations yield positive, visible results within two weeks of continuous use. With distributors in Singapore and Vietnam, and a presence on professional e-commerce platforms like Lazada.sg, Amazon.sg, and Amazon.US, they are expanding into markets such as China, the US, Africa, the Middle East, Poland, and India.

Winnie and her team welcome strategic partnerships with companies that share their passion for promoting safe and effective TCM Natural Products globally. Their future plans include expanding product lines, developing health & wellness spas, and exploring holistic approaches encompassing body, mind, and soul.

As part of their commitment to sustainability, Kingdom of Esther Pte Ltd has revamped its packaging using FSC-certified paper to promote environmental responsibility. This move aligns with their mission to create eco-friendly and safe skincare solutions.

This year, Kingdom of Esther Pte Ltd has been honored with multiple prestigious awards, solidifying its position as a leader in the industry. The company proudly received the Best TCM-Based Lifestyle Beauty Company 2025 award from the Singapore Business Awards by APAC Insider, marking their second consecutive year of recognition. Additionally, they secured the APAC Insider Sustainability Excellence Award 2025 for the first time, acknowledging their efforts in sustainable practices. Furthermore, they were awarded Natural Cosmetics of the Year 2025 by the Singapore Prestige Awards, maintaining this title for the third consecutive year.

Winnie emphasizes the importance of constant reviews, positive reinforcement, and alignment of objectives to build effective teamwork and unity. The company's investment in research and innovation, in collaboration with elite professors and nutritionists, ensures the high quality of their products and their adaptability to different environmental challenges.

For startups looking to follow a similar pathway, Winnie advises perseverance, determination, and a focus on goals. She is prepared to share her experiences with those keen to join the WD family.

Winnie Liw's passion for TCM and commitment to natural beauty care have led to the creation of something truly remarkable. Through Kingdom of Esther Pte Ltd, she is promoting a holistic approach to beauty and wellness, harnessing the power of Chinese herbs and modern science.

Stay connected with Winnie and learn more about her work by following her on LinkedIn. Gain access to valuable insights, updates on WD TCM Lifestyle Brand’s latest products and initiatives, and be part of a community passionate about natural beauty and holistic wellness.

Website: kingdomofesther.com 

Kingdom of Esther LinkedIn Page: Kingdom of Esther