World's 50 Most Influential Business Women Making a Difference in 2025
Company: VERBA Quality Translation Services
Designation: Founder & CEO at VERBA Quality Translations
Country: Croatia
Vanja Keindl has always been captivated by the power of words. From her early days studying multiple languages in high school to earning a master’s degree in German studies and information sciences, she understood that language was more than just a means of communication—it was the bridge that connected people, cultures, and industries.
Her journey into entrepreneurship began with a deep curiosity and an ambition to make a meaningful impact. In a rapidly evolving global market, she saw a growing need for precise, high-quality translation services beyond mere word-for-word conversion. With this vision, she founded VERBA, a boutique language service provider that combined linguistic expertise with cutting-edge technology.
From the outset, Vanja knew that success in the translation industry required more than just language fluency—it demanded cultural awareness, industry specialization, and an unwavering commitment to quality. She built VERBA with these principles in mind, ensuring that every project was handled by expert linguists who not only mastered the language but also understood the nuances of each industry.
Under her leadership, VERBA grew from a small translation agency to an internationally recognized company operating in both Croatia and Denmark. With a dedicated team of 30 in-house professionals and a global network of over 600 external linguists, VERBA became a trusted partner for businesses worldwide. The company’s adherence to the highest industry standards, including ISO certifications, set it apart in the competitive language services sector.
Vanja’s leadership philosophy is rooted in trust, empowerment, and continuous learning. She believes people are the heart of any successful business—employees, clients, and external collaborators alike. By fostering a work environment that values growth, feedback, and recognition, she ensures that everyone in the VERBA ecosystem feels motivated and engaged. Her introduction of a structured vendor evaluation system has helped linguists refine their skills and maintain the company’s high standards.
As technology advanced, so did the challenges in the industry. Artificial intelligence and machine translation tools reshaped the landscape, but Vanja saw this as an opportunity rather than a threat. She embraced innovation while maintaining a human-centric approach, ensuring that AI-assisted translations were refined by expert linguists to preserve quality, accuracy, and cultural relevance.
Looking toward the future, Vanja envisions VERBA expanding its specialized services, particularly in industries like healthcare, law, and technology, where precision is paramount. She remains committed to staying ahead of industry trends, investing in education, and fostering strong client relationships built on trust and personalized service.
Despite her demanding role as CEO, Vanja never loses sight of the human element in business. She prioritizes meaningful connections with clients, understanding that effective communication is the key to long-term partnerships. Her ability to balance strategic growth with a personalized approach sets VERBA apart in a field where automation often overshadows authenticity.
Through perseverance, innovation, and an unyielding passion for languages, Vanja Keindl has transformed VERBA into more than just a translation company—it has become a bridge between cultures, a partner in global business success, and a testament to the power of words when chosen with care.