Susanne Lund

Susanne Lund is a visionary leader, CEO, and Brand & Business Strategist with a distinguished career in leadership, strategy, and innovation. Her expertise in business development and brand positioning has enabled numerous companies to achieve sustainable growth, establish market differentiation, and maintain long-term relevance. With a background spanning investment banking, strategic consultancy, and executive leadership, Susanne specializes in defining the critical aspects of business success—“Where to Play” and “How to Win.” Her ability to shape a clear, compelling business purpose that aligns with evolving global trends and customer needs has made her a trusted advisor to over 200 leading Danish and international companies. Through insight-driven strategies and transformative solutions, she continues to make a lasting impact across industries.

In 2021, Susanne took her expertise to the next level by founding CPH Strategy, a strategic innovation agency that operates at the intersection of business design, brand design, and product design. Beyond leading her agency, she is a dedicated mentor for startups, guiding them in building strong brands, defining their unique value propositions, and crafting compelling narratives that drive growth. She is particularly passionate about supporting young female entrepreneurs, recognizing their potential to reshape industries. Her mentorship extends globally, as she has participated in accelerator programs, including government-funded initiatives for tech startups in Armenia and Uzbekistan. In addition, Susanne is actively involved in education, teaching at Denmark’s top creative schools and co-founding the Masterclass in Strategy & Insight. As a keynote speaker, she continues to inspire businesses and entrepreneurs with her knowledge and insights.

With a deep commitment to bridging business strategy with customer-centric innovation, Susanne is shaping the future of brands, startups, and industry leaders. She firmly believes that sustainability should be at the core of modern business strategies, helping companies integrate responsible practices that generate long-term value for both society and the planet. Through her expertise, mentorship, and forward-thinking strategies, she empowers businesses to navigate complex markets, seize new opportunities, and maintain a competitive edge in an ever-evolving global landscape.