World's 50 Most Influential Business Women Making a Difference in 2025

Heike Höf-Bausenwein

Company: Institut für Humanbewegung Inhube

Designation: Chief executive officer

Country: Germany

In an era where digital transformation and artificial intelligence (AI) are reshaping the business world, Heike Höf-Bausenwein stands at the forefront, ensuring that organizations do not merely react to change but lead it with strategic precision. Her mission is to drive transformation in a way that enhances efficiency and eliminates redundant processes—an issue that often arises when digital solutions are implemented without critically assessing existing workflows. Rather than allowing new technologies to create complexity and silos, she strategically leverages digital tools and AI to deliver real value to companies. Her focus is on designing efficient work environments that not only modernize businesses but also ensure sustainable performance.

For Heike, technology is not just an innovation but a powerful instrument for long-term value creation. She believes that successful transformation requires a deep analysis of workflows, the identification of synergies, and the integration of digital advancements in a way that unlocks their full potential. To help businesses navigate this transition, she offers the certification program for Agile Transformation Coaches in collaboration with TÜV Rheinland. This enables professionals and executives to acquire recognized expertise in agile methods, empowering them to implement transformation processes effectively within their organizations.

Beyond her direct involvement in transformation projects, Heike has developed her own unique methodology, which she has published in her book, "Transforming Work Environments – Dynamic Change Through New Methods." This publication serves as a practical guide for organizations looking to implement sustainable change through innovative approaches. Her methodology has already been successfully applied across various industries, offering companies a structured and efficient way to navigate the complexities of digital transformation.

Although Heike’s work spans multiple industries, her primary focus is on companies in Germany, where she helps organizations harness the true power of digital transformation. She firmly believes that when executed correctly, digital advancements not only increase productivity but also fundamentally reshape the workplace. Her vision is to create a future where technology and human expertise seamlessly collaborate to establish efficient, innovative, and sustainable work environments free from unnecessary duplication of effort and full of opportunities for growth and success.

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