Chiedozie Anyina

Chiedozie Anyina’s journey in the music industry began with a passion for connecting people through sound. Growing up, he saw music not just as entertainment but as a bridge between cultures. Over the years, that passion turned into a career focused on helping African music travel the world and take its rightful place on the global stage.

He has spent more than a decade at the intersection of music, technology, and culture, working with platforms that shape how the world discovers and enjoys music. His professional path has taken him through leading roles at TikTok, SoundOn, TIDAL, and Content Connect International. In these spaces, he has had the privilege of working with some of Africa’s most talented artists and witnessing their music reach audiences in ways that once seemed unimaginable.

One of his earliest milestones was leading viral campaigns at TikTok, during a time when African music was gaining momentum internationally. He worked on projects that helped tracks like KULOSA, Ameno Amapiano (You Want To Bam Bam), Love Nwantiti, and Calm Down become household names across continents. It was not just about promoting songs but about building strategies that combined creativity with data, ensuring the music reached the right audiences at the right time.

From TikTok, he moved to SoundOn, where he focused on empowering independent artists. One of his proudest achievements there was developing artist acquisition strategies and building distribution models tailored to the African music market. This allowed artists to distribute their music internationally and monetise their craft in an easier and more transparent way.

At TIDAL, he explored another side of the industry through editorial curation. He worked to shine a spotlight on African talent, creating playlists and features that introduced global listeners to the diversity and richness of African sound. Whether working with established stars or emerging voices, his aim was the same: to tell authentic stories through music and provide artists with the platforms they deserved.

His journey has not been without challenges. One of the biggest has been bridging the gap between African creators and the global music business. Many talented artists face barriers in distribution, rights management, and audience reach. Overcoming these required persistence, negotiation, and building trust with both artists and industry stakeholders. It also meant learning to adapt quickly to technological changes and shifting market trends.

Among his achievements, he values the opportunity to mentor and train hundreds of African artists. Helping them understand streaming analytics, protect their rights, and grow their audiences has been deeply rewarding. He has also had the privilege of securing licensing deals with major players like Sony ATV, ensuring African catalogues have strong commercial backing on the global stage.

To aspiring individuals in music and creative industries, his advice is simple: build your craft, but also build your knowledge. Understand the business side of your industry as much as the creative side. Use data to inform your decisions, but never lose the authenticity that makes your art unique. Surround yourself with people who share your vision, and do not be afraid to take calculated risks.

Looking ahead, he sees endless opportunities for African music in streaming, gaming, and immersive media. His mission remains to build lasting bridges between artists, platforms, and audiences so that the sound of Africa continues to inspire, influence, and resonate worldwide.