About
A. Ines Rooney (Deevani) | Founder & CEO, Mas Flow Music | AzulDistro Global | Axiom Global Media Group, stands as a pioneering force at the intersection of music, entrepreneurship, and digital rights innovation, building what can be described as the governance layer for the global creator economy. A Dominican-born entrepreneur and music strategist, her journey reflects a rare blend of creative intuition and strategic foresight, positioning her as one of the most empowering business leaders to follow in 2026.
Her career traces back to the early 2000s during the formative years of the reggaeton movement, where she worked alongside influential producers such as Luny Tunes and Tainy. At a time when the genre struggled for mainstream recognition, Rooney played a critical role in structuring industry relationships, negotiating agreements, and expanding its reach beyond underground circles. Through persistence and sharp deal-making, she contributed to opening doors that eventually allowed reggaeton to evolve into a global cultural phenomenon.
With over 25 years of experience across music production, publishing, and artist development, Rooney’s journey naturally evolved toward addressing deeper structural challenges within the modern music industry. Recognizing the growing complexities around ownership, transparency, and digital rights, she shifted her focus from solely building creative projects to developing systems that support long-term sustainability for creators.
Today, she leads multiple ventures aligned with this mission. As CEO of Mas Flow Music, she continues to contribute to music production and catalog development rooted in the legacy of the reggaeton movement. Through AzulDistro Global, she provides strategic marketing and business consulting services, helping brands and creators enhance visibility, optimize operations, and achieve measurable growth through tools such as SEO, CRM systems, and data-driven strategies.
Through Axiom Global Media Group, Rooney works closely with artists, rights holders, and media companies to maintain ownership while expanding their presence across global digital platforms. Her work includes implementing international distribution strategies, managing digital rights, and supporting catalog monetization, ensuring that creators can scale without compromising control over their intellectual property.
“The future of media will not be defined only by platforms or algorithms. It will be defined by the governance systems that protect creators and their intellectual property.” ~ Deevani
Her broader vision, however, goes beyond traditional distribution models. Through Axiom Global Media Group, she is developing the Syntrix Governance Protocol, an ambitious framework designed to address one of the most pressing challenges in today’s digital media landscape: how intellectual property is governed, protected, and monetized in a rapidly evolving ecosystem shaped by global streaming and AI-driven content creation. The protocol introduces a transparent governance structure that integrates rights management, catalog verification, and digital asset oversight, aiming to create a unified system where creators, investors, and platforms operate with accountability, clarity, and long-term alignment.
Rooney strongly believes that the future of the media industry will not be driven by technology alone, but by governance systems capable of managing creativity at a global scale. Her work reflects a consistent mission, to connect cultures, creators, and technology in ways that empower artists while strengthening the foundation of the global music ecosystem.
“The next evolution of the creator economy will not come from distribution alone. It will come from governance systems that protect ownership, clarify rights, and allow creativity to scale globally.” ~ Deevani
