Jennifer Zierenberg

With more than two decades of experience in the creative and advertising industry, Jennifer Zierenberg has built a reputation as one of Puerto Rico’s most influential creative leaders. Holding a Master’s Degree in Advertising from the University of the Sacred Heart, Jennifer has spent her career merging strategic thinking with artistic expression, producing work that not only stands out creatively but also delivers measurable business impact.

Her career reflects a deep understanding of how creativity and strategy intersect to shape powerful brand narratives. Over the years, Jennifer has led campaigns for some of the world’s most recognized brands, including Burger King, Procter & Gamble (Duracell, Gillette, Venus, Charmin, Always, Herbal Essences), Kellogg’s, Destilería Serrallés, Walgreens, SSS, Johnny Walker, Coors Light, and Doritos, among many others. Her portfolio bridges both corporate and agency worlds, having held creative leadership positions at prestigious global firms such as Leo Burnett, and De La Cruz – Ogilvy Affiliate before taking the bold step to launch her own independent agency, Wonderberg Studio.

As President and Creative Director of Wonderberg Studio, Jennifer has positioned her firm as one of the Caribbean’s most dynamic creative forces. In just three years, Wonderberg Studio has garnered over twenty international recognitions and, in 2025, earned a nomination for Agency of the Year at the Creativepool Annual in London, a remarkable milestone that underscores the studio’s growing influence across markets.

Her work has been celebrated at some of the industry’s most prestigious global advertising festivals, including Cannes Lions, Effie Awards, London International Awards, PHNX Awards, Jade Festival, SME, WINA Festival, and Communication Arts. In 2025, Jennifer’s talent was further recognized when she was featured in Lürzer’s Archive as the #19 illustrator worldwide and the #1 in Puerto Rico, a distinction that highlights her multidisciplinary creative approach and distinctive artistic vision.

Beyond her professional achievements, Jennifer is deeply committed to education and mentorship. As a professor at the University of the Sacred Heart, she devotes herself to nurturing the next generation of creative minds. For her, teaching is not merely about sharing technical knowledge, it’s about inspiring curiosity, encouraging critical thinking, and empowering young professionals to create with authenticity and intention.

Building an independent agency from Puerto Rico and achieving international visibility has not been an easy journey. Jennifer’s story is one of resilience, adaptability, and relentless pursuit of excellence. She has navigated an industry that is constantly transforming, proving that geography is no barrier when passion and vision lead the way.

Her philosophy toward creativity reflects her belief that great advertising is rooted in truth, connection, and respect for storytelling. As she often reminds her peers and students, “Never forget that advertising is not just about selling, it’s about connecting. The difference between a creative and a creative leader lies in understanding that behind every brand there is a story that deserves to be told with respect, truth, and purpose.”

Jennifer also emphasizes the importance of grounding creativity in authenticity and empathy rather than fleeting trends. “Don’t chase trends; chase truth. The ideas that transcend don’t come from noise, they come from observation, silence, and what makes us human. When you truly understand people, strategy and execution follow naturally.”

Her journey serves as a powerful reminder that creativity, when guided by integrity and empathy, can transcend cultural boundaries, move audiences, and elevate brands to new heights. Through Wonderberg Studio, Jennifer Zierenberg continues to redefine creative leadership, proving that vision, courage, and authenticity remain the true foundations of enduring success.