Mr. Roy G. Ghanem

In the heart of Saudi Arabia’s rapidly transforming retail landscape, Roy G. Ghanem, CEO of Flavors and More Hospitality Management, is leading a new era of operational excellence and customer-focused innovation. As the driving force behind the expansion of Farmeez Hyper Market, he has positioned the brand as one of the fastest-emerging names in the Kingdom’s competitive retail sector. His leadership reflects a balance of strategic foresight, innovation, and a deep understanding of consumer behavior, qualities that have propelled his ventures to remarkable success.

The latest achievement in Mr. Ghanem’s journey is the simultaneous launch of three new cloud branches, Olaya, Khaleej, and Malga, adding to the brand’s growing network of flagship stores in Ahmadia, Mahdia, and Al Wadi. These expansions, all under the Flavors and More Hospitality Management umbrella, mark a pivotal step in the company’s carefully crafted three-year operational roadmap. It symbolizes his company’s vision to contribute to Saudi Arabia’s Vision 2030, empowering the private sector while creating meaningful employment opportunities for Saudi youth. The initiative seamlessly blends commercial success with social responsibility, two principles that define his business philosophy.

With more than two decades of experience across the Middle East’s food, beverage, and retail industries, Mr. Ghanem has developed a holistic approach to business development. His professional journey includes senior roles such as General Manager at Abdullah Al Othaim Investment Co. and Brand Director at Majd Food, where he demonstrated exceptional ability in scaling operations, launching successful concepts, and cultivating high-performing teams. Each chapter of his career has strengthened his expertise in strategic management and operational execution, skills that now drive the impressive growth of Flavors and More Hospitality Management.

The Ahmadia, Mahdia, and Al Wadi branches together embody a new standard of modernity, convenience, and customer experience. As Mr. Ghanem explains, “These branches stand out due to their prime locations and modern setups.” Each store introduces curated weekly promotions on food and beverage products designed to enhance everyday shopping experiences. Through this approach, Farmeez continues to bridge affordability and quality, meeting the evolving needs of Saudi consumers who seek value without compromise.

Under his leadership, the company’s growth strategy is both ambitious and methodical. Following the launch of the three cloud branches, Olaya, Khaleej, and Malga, and the success of the flagship locations in Ahmadia, Mahdia, and Al Wadi, the company is now preparing for the opening of its fourth flagship in Riyadh’s Al Rayan area by December 2025. This will conclude the year with a total of seven branches: four flagships and three clouds. This growth is not simply about geographic expansion; it represents a deeper commitment to community engagement. Each new location is carefully selected to serve diverse neighborhoods, offering accessibility, trust, and a welcoming environment for families and residents.

Mr. Ghanem’s leadership also aligns closely with the broader economic transformation goals of Saudi Arabia’s Vision 2030. By promoting job creation, fostering entrepreneurship, and elevating retail standards, Farmeez Hyper Market contributes to national development priorities. His focus on sustainable progress over short-term gains reflects a leadership style grounded in purpose and accountability, qualities that have earned him respect within the industry.

His professional philosophy extends beyond traditional management practices. Mr. Ghanem emphasizes the importance of agility, innovation, and talent empowerment as the foundation of long-term success. Through meticulous operational oversight and a deep commitment to consistency, he ensures that every aspect of the organization, from product sourcing to customer engagement, meets the highest standards of quality and reliability. His extensive background in brand development and franchise management serves as an inspiring example for emerging business leaders in the retail space.

As Farmeez Hyper Market continues its steady growth across the Kingdom, its future remains guided by Mr. Ghanem’s strategic vision and unwavering determination. His journey illustrates how visionary leadership, combined with an understanding of local markets and global trends, can redefine industry benchmarks. By the end of 2025, with seven operational branches, four flagship stores (Ahmadia, Mahdia, Al Wadi, and Al Rayan) and three cloud branches (Olaya, Khaleej, and Malga), Farmeez stands as a symbol of innovation and purposeful expansion in Saudi Arabia’s retail sector. In 2025 and beyond, Roy G. Ghanem remains one of the most influential figures shaping the Gulf’s modern retail landscape, a leader whose mission-driven approach continues to inspire progress, innovation, and opportunity across the Kingdom.