From Bulgaria to the World

Stoyana’s journey from post-socialist Eastern Europe to international acclaim is rooted in purpose, education, and the power of human transformation.

Curiosity Meets Purpose

With degrees in economics and neuropsychology, Stoyana built a unique foundation blending science, business, and inner growth.

Founder of Happy Life Academy

Stoyana created a global platform offering 9 MBA-level programs, empowering 100,000+ learners worldwide through values-based education.

Empowering Through Transformation

As CEO of Happy Life Academy and President of IAPTC, she designs impactful programs integrating psychology, leadership, and service.

The Ripple Effect of Change

With 15 bestselling books and over 30 awards, Stoyana’s greatest achievement is the lives transformed and leaders inspired through her work.

Pioneering Human-Centered Methods

Despite initial skepticism, Stoyana built credibility by delivering results through innovative, science-backed coaching and education.

A Leader Who Listens

Through ongoing learning, digital outreach, and global engagement, she remains a relevant voice in a rapidly evolving world.

Lead with Truth and Purpose

Stoyana urges young professionals to align success with values, invest in personal growth, and serve a cause greater than themselves.