Dr Tareq Ammar

Leading with Integrity: Dr. Tareq Ammar’s Vision for Sustainable Success presents a journey shaped by purpose, discipline, and an unwavering commitment to ethical leadership. From his academic foundation in Business Management to earning a PhD in Sustainable Hospitality, Dr. Ammar has consistently championed the belief that progress must be balanced with responsibility. His career reflects a thoughtful evolution from strategic consulting to transformative leadership within the hospitality and business development sectors.

This feature explores the defining moments that shaped his philosophy — from revitalising declining operations through transparency and inclusion to making principled decisions that placed long-term integrity above short-term gain. Today, as General Manager of Amman Paradise Hotel and a Business Development Consultant, he continues to demonstrate that sustainable success is built on empowering people, aligning purpose with performance, and leading with conviction in an ever-changing world. Readers are invited to discover how values-driven leadership creates impact that endures beyond numbers.